TikTok ROI & Campaign Performance Analysis

Performance dashboard and campaign telemetry used to monitor ROI, revenue, orders, and commercial scaling decisions.

Executive Overview 5-Sec Digest

Business / Brand Hom Aroma (D2C)

Channel TikTok Shop & Ads

Lead Role Founder / MarTech Lead

Decision Focus Unit ROI & Net Margin

฿8,786

GMV (+31.4%)

44 Orders

Vol (+37.5%)

+48.7%

SKU Velocity

Key Insights & Analytical Proof

Unit Economics First: Campaign ROI was monitored against net order fulfillment volume and COGS rather than superficial ROAS figures.
Elasticity Curve Detection: Aggressive ad scaling caused marginal ROI compression; systematic pacing preserved maximum net cashflow.
Conversion Pacing: Time-of-day order velocity informed exact budget dayparting and inventory fulfillment scheduling.

Evidence & Telemetry Artifacts 3 Artifacts

Evidence 01

TikTok Shop GMV & Order Velocity Telemetry

Real Artifact

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What it shows: Empirical telemetry from TikTok Shop (Sept 1–14, 2026): Gross Merchandise Value of ฿8,786.45 (+31.41%), 62 units sold (+21.57%), and 44 completed orders (+37.50%) versus prior cycle.

What this proves: Demonstrates sustained double-digit expansion across order volume (+37.5%) and SKU demand (+48.65%), validating product-market fit and commercial conversion momentum on marketplace channels.

Evidence 02

Budget Scaling vs. Diminishing ROI Curve

Strategy

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What it shows: Empirical analysis evaluating marginal ROI decline when increasing campaign budgets past saturation.

What this proves: Proves strong discipline in capital efficiency and data-informed decision making to avoid burning budget on low-elasticity campaigns.

Evidence 03

Hourly Order Velocity & Daypart Scheduling

Operations

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What it shows: Conversion concentration curves identifying the critical evening window where orders surge by over 280%.

What this proves: Informed ad pacing rules, flash sale countdowns, and live-support staffing to maximize high-intent customer conversion.

Executive Business Takeaway

“By anchoring campaign scaling in net unit contribution rather than vanity ROAS, we achieved predictable sales velocity, eliminated unprofitable ad leakage, and maintained healthy gross margins across high-volume marketplace channels.”

Hom Aroma Brand & E-Commerce Telemetry Case Study
Confidential / Recruiter & Commercial Review Copy