x

apps/admin/src/App.tsx

@@ -18,6 +18,7 @@ import ProtectedRoute from './components/ProtectedRoute'
 import OrdersPage from './pages/OrdersPage'
 import OrderDetailPage from './pages/OrderDetailPage'
 import StoreSettingsPage from './pages/StoreSettingsPage'
+import BrandIntelligencePage from './pages/BrandIntelligencePage'
 import PaymentSettingsPage from './pages/PaymentSettingsPage'
 import ThemeSettingsPage from './pages/ThemeSettingsPage'
 import ContentSettingsPage from './pages/ContentSettingsPage'
@@ -113,6 +114,8 @@ function App() {
             <Route path="/coupons" element={<CouponsPage />} />
             <Route path="/raw-materials" element={<RawMaterialsPage />} />
             <Route path="/settings" element={<StoreSettingsPage />} />
+            <Route path="/settings/brand-intelligence" element={<BrandIntelligencePage />} />
+            <Route path="/brand-intelligence" element={<BrandIntelligencePage />} />
             <Route path="/settings/payments" element={<PaymentSettingsPage />} />
             <Route path="/settings/theme" element={<ThemeSettingsPage />} />
             <Route path="/settings/content" element={<ContentSettingsPage />} />

apps/admin/src/components/Sidebar.tsx

@@ -37,6 +37,7 @@ import {
   FolderArchive,
   Map,
   Target,
+  BrainCircuit,
 } from 'lucide-react'
 import { useStoreSettings } from '../contexts/StoreSettingsContext'
 import { clearAdminAuth } from '../utils/auth'
@@ -140,6 +141,7 @@ export default function Sidebar({ isCollapsed, onToggle }: SidebarProps) {
 
   const CMS_MENU = [
     { icon: Layers, label: t('nav.pageBuilder', 'Page Builder (CMS)'), to: '/page-builder' },
+    { icon: BrainCircuit, label: t('nav.brandIntelligence', 'Brand AI Intelligence'), to: '/brand-intelligence' },
     { icon: Sparkles, label: t('nav.cmsBlockShowcase', 'CMS Block Showcase'), to: '/cms-mockup' },
     { icon: ImageIcon, label: t('nav.mediaLibrary', 'Media Library'), to: '/media' },
     { icon: BookOpen, label: t('nav.scentGuide', 'Scent Guide'), to: '/articles' },
@@ -169,11 +171,12 @@ export default function Sidebar({ isCollapsed, onToggle }: SidebarProps) {
   ]
 
   const SETTINGS_MENU = [
-    { icon: Store,      label: t('nav.storeSettings', 'Store Settings'),   to: '/settings' },
-    { icon: CreditCard, label: t('nav.paymentSettings', 'Payment & Shipping'), to: '/settings/payments' },
-    { icon: Palette,    label: t('nav.themeSettings', 'Theme & Design'),    to: '/settings/theme' },
-    { icon: FileText,   label: t('nav.contentSettings', 'Content'),           to: '/settings/content' },
-    { icon: Wrench,     label: t('nav.systemMaintenance', 'System'),            to: '/settings/system' },
+    { icon: Store,        label: t('nav.storeSettings', 'Store Settings'),         to: '/settings' },
+    { icon: BrainCircuit, label: t('nav.brandIntelligence', 'Brand AI Intelligence'), to: '/settings/brand-intelligence' },
+    { icon: CreditCard,   label: t('nav.paymentSettings', 'Payment & Shipping'),   to: '/settings/payments' },
+    { icon: Palette,      label: t('nav.themeSettings', 'Theme & Design'),          to: '/settings/theme' },
+    { icon: FileText,     label: t('nav.contentSettings', 'Content'),                 to: '/settings/content' },
+    { icon: Wrench,       label: t('nav.systemMaintenance', 'System'),                  to: '/settings/system' },
   ]
 
   const handleLogout = () => {

apps/admin/src/pages/BrandIntelligencePage.tsx

@@ -0,0 +1,616 @@
+import { useState, useEffect } from 'react'
+import { API_BASE, type BrandKnowledge } from '@homaroma/types'
+import {
+  BrainCircuit,
+  Save,
+  Loader2,
+  Copy,
+  Check,
+  Wand2,
+  Sparkles,
+  CheckCircle2,
+  Palette,
+  Users,
+  Feather,
+  PackageCheck,
+  Send,
+  Code2,
+  Download
+} from 'lucide-react'
+import { getAdminToken } from '../utils/auth'
+
+type ActiveTab = 'identity' | 'visual' | 'products' | 'marketing' | 'compiled'
+
+export default function BrandIntelligencePage() {
+  const [loading, setLoading] = useState(true)
+  const [saving, setSaving] = useState(false)
+  const [saveSuccess, setSaveSuccess] = useState(false)
+  const [copiedType, setCopiedType] = useState<'md' | 'json' | null>(null)
+  const [activeTab, setActiveTab] = useState<ActiveTab>('identity')
+
+  // Form State
+  const [brandName, setBrandName] = useState('AKÉRIA')
+  const [tagline, setTagline] = useState('')
+  const [story, setStory] = useState('')
+  const [targetAudience, setTargetAudience] = useState('')
+  const [toneOfVoice, setToneOfVoice] = useState('')
+  const [visualArtPrompt, setVisualArtPrompt] = useState('')
+  const [productUsps, setProductUsps] = useState('')
+  const [marketingGuidelines, setMarketingGuidelines] = useState('')
+  const [customRules, setCustomRules] = useState('')
+  const [masterPromptOverride, setMasterPromptOverride] = useState('')
+
+  useEffect(() => {
+    fetch(`${API_BASE}/brand-knowledge`)
+      .then((r) => r.json())
+      .then((data: BrandKnowledge) => {
+        setBrandName(data.brandName || 'AKÉRIA')
+        setTagline(data.tagline || '')
+        setStory(data.story || '')
+        setTargetAudience(data.targetAudience || '')
+        setToneOfVoice(data.toneOfVoice || '')
+        setVisualArtPrompt(data.visualArtPrompt || '')
+        setProductUsps(data.productUsps || '')
+        setMarketingGuidelines(data.marketingGuidelines || '')
+        setCustomRules(data.customRules || '')
+        setMasterPromptOverride(data.masterPromptOverride || '')
+      })
+      .catch(console.error)
+      .finally(() => setLoading(false))
+  }, [])
+
+  // Dynamically compile preview on client
+  const liveCompiledPrompt = masterPromptOverride.trim()
+    ? masterPromptOverride.trim()
+    : [
+        `# BRAND KNOWLEDGE DIRECTIVE: ${brandName || 'AKÉRIA'}`,
+        tagline ? `**Tagline:** ${tagline}` : null,
+        story ? `## 1. BRAND STORY & CORE PHILOSOPHY\n${story.trim()}` : null,
+        targetAudience ? `## 2. TARGET AUDIENCE & PERSONA\n${targetAudience.trim()}` : null,
+        toneOfVoice ? `## 3. TONE OF VOICE & MESSAGING STYLE\n${toneOfVoice.trim()}` : null,
+        visualArtPrompt ? `## 4. VISUAL ART DIRECTION & PHOTOGRAPHY DIRECTIVE\n${visualArtPrompt.trim()}` : null,
+        productUsps ? `## 5. PRODUCTS, SIGNATURE NOTES & USPs\n${productUsps.trim()}` : null,
+        marketingGuidelines ? `## 6. MARKETING CHANNELS & CONTENT GUIDELINES\n${marketingGuidelines.trim()}` : null,
+        customRules ? `## 7. STRICT BRAND COMPLIANCE & RULES\n${customRules.trim()}` : null,
+        `---\n*This document is the single source of truth for all LLM, AI Image, and Copywriting tasks representing ${brandName || 'AKÉRIA'}.*`,
+      ]
+        .filter(Boolean)
+        .join('\n\n')
+
+  const handleCopyMarkdown = async () => {
+    try {
+      await navigator.clipboard.writeText(liveCompiledPrompt)
+      setCopiedType('md')
+      setTimeout(() => setCopiedType(null), 2500)
+    } catch {
+      // ignore
+    }
+  }
+
+  const handleCopyJson = async () => {
+    try {
+      const payload = {
+        brandName,
+        tagline,
+        story,
+        targetAudience,
+        toneOfVoice,
+        visualArtPrompt,
+        productUsps,
+        marketingGuidelines,
+        customRules,
+        compiledPrompt: liveCompiledPrompt,
+      }
+      await navigator.clipboard.writeText(JSON.stringify(payload, null, 2))
+      setCopiedType('json')
+      setTimeout(() => setCopiedType(null), 2500)
+    } catch {
+      // ignore
+    }
+  }
+
+  const handleDownloadMarkdown = () => {
+    const blob = new Blob([liveCompiledPrompt], { type: 'text/markdown;charset=utf-8' })
+    const url = URL.createObjectURL(blob)
+    const a = document.createElement('a')
+    a.href = url
+    a.download = `${(brandName || 'brand').toLowerCase().replace(/\s+/g, '_')}_ai_knowledge.md`
+    a.click()
+    URL.revokeObjectURL(url)
+  }
+
+  const handleSave = async (e?: React.FormEvent) => {
+    if (e) e.preventDefault()
+    setSaving(true)
+    setSaveSuccess(false)
+
+    try {
+      const payload = {
+        brandName,
+        tagline: tagline || null,
+        story: story || null,
+        targetAudience: targetAudience || null,
+        toneOfVoice: toneOfVoice || null,
+        visualArtPrompt: visualArtPrompt || null,
+        productUsps: productUsps || null,
+        marketingGuidelines: marketingGuidelines || null,
+        customRules: customRules || null,
+        masterPromptOverride: masterPromptOverride || null,
+      }
+
+      const token = getAdminToken()
+      const res = await fetch(`${API_BASE}/brand-knowledge`, {
+        method: 'PUT',
+        headers: {
+          'Content-Type': 'application/json',
+          ...(token ? { Authorization: `Bearer ${token}` } : {}),
+        },
+        body: JSON.stringify(payload),
+      })
+
+      const data = await res.json()
+      if (res.ok && data.success) {
+        setSaveSuccess(true)
+        setTimeout(() => setSaveSuccess(false), 3500)
+      } else {
+        alert(data.error || 'Failed to save brand knowledge')
+      }
+    } catch (err) {
+      console.error('Save brand knowledge error:', err)
+      alert('Failed to save brand knowledge')
+    } finally {
+      setSaving(false)
+    }
+  }
+
+  if (loading) {
+    return (
+      <div className="flex items-center justify-center p-20">
+        <Loader2 className="w-8 h-8 text-purple-400 animate-spin" />
+      </div>
+    )
+  }
+
+  return (
+    <div className="max-w-5xl space-y-8 animate-fade-in text-slate-100 pb-20">
+      {/* Page Header */}
+      <div className="flex flex-col lg:flex-row lg:items-center justify-between gap-4">
+        <div className="flex items-center gap-3.5">
+          <div className="p-3 bg-purple-500/10 border border-purple-500/20 rounded-2xl shadow-lg shadow-purple-950/30">
+            <BrainCircuit className="w-7 h-7 text-purple-400" />
+          </div>
+          <div>
+            <div className="flex items-center gap-2">
+              <h1 className="text-3xl font-extrabold tracking-tight text-white">Brand AI Intelligence</h1>
+              <span className="px-2.5 py-0.5 rounded-full bg-purple-500/20 text-purple-300 text-[10px] font-extrabold uppercase tracking-wider border border-purple-500/30">
+                LLM Knowledge Base
+              </span>
+            </div>
+            <p className="text-slate-400 text-xs sm:text-sm mt-0.5">
+              ศูนย์รวมองค์ความรู้ ตัวตน กลิ่น สินค้า และ Art Direction เพื่อส่งต่อให้ AI & Copywriters ทุกระบบ
+            </p>
+          </div>
+        </div>
+
+        {/* Global Action Buttons */}
+        <div className="flex flex-wrap items-center gap-2.5">
+          <button
+            type="button"
+            onClick={handleCopyMarkdown}
+            className={`px-3.5 py-2 rounded-xl text-xs font-bold flex items-center gap-1.5 transition-all border cursor-pointer ${
+              copiedType === 'md'
+                ? 'bg-emerald-500/20 border-emerald-500/40 text-emerald-400'
+                : 'bg-white/5 hover:bg-white/10 border-white/10 text-slate-300 hover:text-white'
+            }`}
+            title="คัดลอก Master Prompt ในรูปแบบ Markdown สำหรับป้อน ChatGPT / Claude / Gemini"
+          >
+            {copiedType === 'md' ? <Check className="w-3.5 h-3.5" /> : <Copy className="w-3.5 h-3.5" />}
+            <span>{copiedType === 'md' ? 'Copied Markdown!' : 'Copy for LLM'}</span>
+          </button>
+
+          <button
+            type="button"
+            onClick={handleCopyJson}
+            className={`px-3.5 py-2 rounded-xl text-xs font-bold flex items-center gap-1.5 transition-all border cursor-pointer ${
+              copiedType === 'json'
+                ? 'bg-emerald-500/20 border-emerald-500/40 text-emerald-400'
+                : 'bg-white/5 hover:bg-white/10 border-white/10 text-slate-300 hover:text-white'
+            }`}
+            title="คัดลอกในรูปแบบ JSON Schema"
+          >
+            {copiedType === 'json' ? <Check className="w-3.5 h-3.5" /> : <Code2 className="w-3.5 h-3.5" />}
+            <span>JSON</span>
+          </button>
+
+          <button
+            type="button"
+            onClick={handleSave}
+            disabled={saving}
+            className="px-5 py-2 bg-purple-600 hover:bg-purple-500 active:scale-[0.99] disabled:opacity-50 text-white font-bold rounded-xl flex items-center gap-2 transition-all shadow-lg shadow-purple-950/40 text-xs cursor-pointer"
+          >
+            {saving ? <Loader2 className="w-3.5 h-3.5 animate-spin" /> : <Save className="w-3.5 h-3.5" />}
+            <span>บันทึกความรู้แบรนด์</span>
+          </button>
+        </div>
+      </div>
+
+      {saveSuccess && (
+        <div className="flex items-center gap-2 px-4 py-3 bg-emerald-500/10 border border-emerald-500/30 text-emerald-400 rounded-xl text-xs font-bold animate-fade-in shadow-lg">
+          <CheckCircle2 className="w-4 h-4 shrink-0 text-emerald-400" />
+          <span>บันทึกข้อมูล Brand AI Intelligence เรียบร้อยแล้ว พร้อมส่งต่อไปยัง AI System Context ทันที!</span>
+        </div>
+      )}
+
+      {/* Modern Tabs Header */}
+      <div className="bg-night-900/80 p-1.5 rounded-2xl border border-white/10 flex flex-wrap gap-1.5 shadow-xl backdrop-blur-md">
+        <button
+          type="button"
+          onClick={() => setActiveTab('identity')}
+          className={`flex-1 min-w-[150px] py-2.5 px-3.5 rounded-xl text-xs font-bold uppercase tracking-wider flex items-center justify-center gap-2 transition-all cursor-pointer ${
+            activeTab === 'identity'
+              ? 'bg-purple-600 text-white shadow-lg shadow-purple-900/40'
+              : 'text-slate-400 hover:text-white hover:bg-white/5'
+          }`}
+        >
+          <Feather className="w-4 h-4" />
+          <span>1. Identity & Voice</span>
+        </button>
+
+        <button
+          type="button"
+          onClick={() => setActiveTab('visual')}
+          className={`flex-1 min-w-[150px] py-2.5 px-3.5 rounded-xl text-xs font-bold uppercase tracking-wider flex items-center justify-center gap-2 transition-all cursor-pointer ${
+            activeTab === 'visual'
+              ? 'bg-purple-600 text-white shadow-lg shadow-purple-900/40'
+              : 'text-slate-400 hover:text-white hover:bg-white/5'
+          }`}
+        >
+          <Palette className="w-4 h-4" />
+          <span>2. Art & Visuals</span>
+        </button>
+
+        <button
+          type="button"
+          onClick={() => setActiveTab('products')}
+          className={`flex-1 min-w-[150px] py-2.5 px-3.5 rounded-xl text-xs font-bold uppercase tracking-wider flex items-center justify-center gap-2 transition-all cursor-pointer ${
+            activeTab === 'products'
+              ? 'bg-purple-600 text-white shadow-lg shadow-purple-900/40'
+              : 'text-slate-400 hover:text-white hover:bg-white/5'
+          }`}
+        >
+          <PackageCheck className="w-4 h-4" />
+          <span>3. Products & USPs</span>
+        </button>
+
+        <button
+          type="button"
+          onClick={() => setActiveTab('marketing')}
+          className={`flex-1 min-w-[150px] py-2.5 px-3.5 rounded-xl text-xs font-bold uppercase tracking-wider flex items-center justify-center gap-2 transition-all cursor-pointer ${
+            activeTab === 'marketing'
+              ? 'bg-purple-600 text-white shadow-lg shadow-purple-900/40'
+              : 'text-slate-400 hover:text-white hover:bg-white/5'
+          }`}
+        >
+          <Send className="w-4 h-4" />
+          <span>4. Marketing & Rules</span>
+        </button>
+
+        <button
+          type="button"
+          onClick={() => setActiveTab('compiled')}
+          className={`flex-1 min-w-[160px] py-2.5 px-3.5 rounded-xl text-xs font-bold uppercase tracking-wider flex items-center justify-center gap-2 transition-all cursor-pointer ${
+            activeTab === 'compiled'
+              ? 'bg-gradient-to-r from-purple-600 to-pink-600 text-white shadow-lg'
+              : 'text-purple-300 hover:text-white hover:bg-purple-500/10'
+          }`}
+        >
+          <Sparkles className="w-4 h-4 text-amber-300" />
+          <span>5. Master LLM Context</span>
+        </button>
+      </div>
+
+      {/* TAB CONTENT 1: IDENTITY & VOICE */}
+      {activeTab === 'identity' && (
+        <div className="space-y-6 animate-fade-in">
+          <div className="admin-card p-6 sm:p-8 space-y-6 border-white/10 shadow-2xl">
+            <div className="flex items-center justify-between border-b border-white/10 pb-4">
+              <div>
+                <h3 className="text-base font-bold text-white uppercase tracking-wider flex items-center gap-2">
+                  <Feather className="w-4 h-4 text-purple-400" /> Brand Core Identity & Philosophy
+                </h3>
+                <p className="text-xs text-slate-400 mt-0.5">
+                  ระบุชื่อแบรนด์ สโลแกน และเรื่องราวที่มา เพื่อให้ LLM สร้างบทความหรือแคปชันที่สะท้อนคุณค่าของแบรนด์
+                </p>
+              </div>
+            </div>
+
+            <div className="grid sm:grid-cols-2 gap-5">
+              <div className="space-y-2">
+                <label className="text-[11px] uppercase font-bold tracking-widest text-slate-400">
+                  Brand Name (ชื่อแบรนด์)
+                </label>
+                <input
+                  type="text"
+                  value={brandName}
+                  onChange={(e) => setBrandName(e.target.value)}
+                  className="admin-input w-full font-bold text-white"
+                  placeholder="AKÉRIA"
+                />
+              </div>
+
+              <div className="space-y-2">
+                <label className="text-[11px] uppercase font-bold tracking-widest text-slate-400">
+                  Brand Tagline (สโลแกนประจำแบรนด์)
+                </label>
+                <input
+                  type="text"
+                  value={tagline}
+                  onChange={(e) => setTagline(e.target.value)}
+                  className="admin-input w-full text-slate-200"
+                  placeholder="Soft Asian Elegance & Mindful Beauty Sanctuary"
+                />
+              </div>
+            </div>
+
+            <div className="space-y-2">
+              <div className="flex items-center justify-between">
+                <label className="text-[11px] uppercase font-bold tracking-widest text-slate-400">
+                  Brand Story & Core Mission (เรื่องราวและพันธกิจของแบรนด์)
+                </label>
+                <span className="text-[10px] text-slate-500 font-mono">{story.length} chars</span>
+              </div>
+              <textarea
+                value={story}
+                onChange={(e) => setStory(e.target.value)}
+                rows={6}
+                className="admin-input w-full text-xs leading-relaxed p-4 bg-night-950/80 resize-y font-sans"
+                placeholder="อธิบายที่มาของแบรนด์ แรงบันดาลใจ และสิ่งที่แบรนด์ต้องการมอบคุณค่าให้แก่ลูกค้า..."
+              />
+            </div>
+          </div>
+
+          <div className="grid md:grid-cols-2 gap-6">
+            {/* Target Audience */}
+            <div className="admin-card p-6 space-y-4 border-white/10 shadow-xl">
+              <div className="flex items-center justify-between border-b border-white/10 pb-3">
+                <h4 className="text-xs font-bold text-white uppercase tracking-wider flex items-center gap-2">
+                  <Users className="w-4 h-4 text-purple-400" /> Target Persona & Audience
+                </h4>
+                <span className="text-[10px] text-slate-500 font-mono">{targetAudience.length} chars</span>
+              </div>
+              <p className="text-[11px] text-slate-400">
+                กลุ่มลูกค้าเป้าหมาย ใครคือคนที่จะหลงรักแบรนด์นี้ (อายุ, พฤติกรรม, ความสนใจ, Pain points)
+              </p>
+              <textarea
+                value={targetAudience}
+                onChange={(e) => setTargetAudience(e.target.value)}
+                rows={8}
+                className="admin-input w-full text-xs leading-relaxed p-3.5 bg-night-950/80 resize-y font-sans"
+                placeholder="• Persona: หญิงสาววัยทำงาน 22-35 ปี&#10;• ไลฟ์สไตล์: ชอบความมินิมอล การพักผ่อน และสกินแคร์/อโรมากลิ่นละมุน..."
+              />
+            </div>
+
+            {/* Tone of Voice */}
+            <div className="admin-card p-6 space-y-4 border-white/10 shadow-xl">
+              <div className="flex items-center justify-between border-b border-white/10 pb-3">
+                <h4 className="text-xs font-bold text-white uppercase tracking-wider flex items-center gap-2">
+                  <Feather className="w-4 h-4 text-purple-400" /> Tone of Voice & Messaging Style
+                </h4>
+                <span className="text-[10px] text-slate-500 font-mono">{toneOfVoice.length} chars</span>
+              </div>
+              <p className="text-[11px] text-slate-400">
+                น้ำเสียง ภาษาที่ใช้ คำที่ชอบ vs คำต้องห้าม (เช่น ห้ามใช้คำโอ้อวดเกินจริง, สุภาพอบอุ่น)
+              </p>
+              <textarea
+                value={toneOfVoice}
+                onChange={(e) => setToneOfVoice(e.target.value)}
+                rows={8}
+                className="admin-input w-full text-xs leading-relaxed p-3.5 bg-night-950/80 resize-y font-sans"
+                placeholder="• บุคลิก: อบอุ่น สุภาพ เป็นมิตร พรีเมียม อ่อนโยน&#10;• คำที่ชอบ: Serenity, Luminous glow, Mindful calm&#10;• คำต้องห้าม: ถูกที่สุด, การันตี 100%, ภาษาหยาบคาย..."
+              />
+            </div>
+          </div>
+        </div>
+      )}
+
+      {/* TAB CONTENT 2: VISUAL ART DIRECTION */}
+      {activeTab === 'visual' && (
+        <div className="space-y-6 animate-fade-in">
+          <div className="admin-card p-6 sm:p-8 space-y-6 border-white/10 shadow-2xl">
+            <div className="flex flex-col sm:flex-row sm:items-center justify-between gap-3 border-b border-white/10 pb-4">
+              <div>
+                <h3 className="text-base font-bold text-white uppercase tracking-wider flex items-center gap-2">
+                  <Palette className="w-4 h-4 text-purple-400" /> Visual Art Direction & AI Prompt Directive
+                </h3>
+                <p className="text-xs text-slate-400 mt-0.5">
+                  คำสั่ง Art Direction แบบสมบูรณ์ สำหรับสร้างภาพ Midjourney, Imagen, DALL-E หรือควบคุม Mood & Tone ภาพถ่าย
+                </p>
+              </div>
+
+              <div className="flex items-center gap-2">
+                <button
+                  type="button"
+                  onClick={() => setVisualArtPrompt(visualArtPrompt)}
+                  className="px-3 py-1.5 bg-purple-500/10 hover:bg-purple-500/20 border border-purple-500/30 text-purple-300 rounded-lg text-xs font-semibold flex items-center gap-1.5 transition-all cursor-pointer"
+                >
+                  <Wand2 className="w-3.5 h-3.5" />
+                  <span>AKÉRIA Art Directive</span>
+                </button>
+              </div>
+            </div>
+
+            <div className="space-y-2">
+              <div className="flex items-center justify-between">
+                <span className="text-[11px] uppercase font-bold tracking-widest text-slate-400">
+                  Master Visual Art Prompt (Markdown / Monospace)
+                </span>
+                <div className="flex items-center gap-3 text-[10px] font-mono text-slate-400">
+                  <span>Lines: {visualArtPrompt.split('\n').length}</span>
+                  <span>Chars: {visualArtPrompt.length.toLocaleString()}</span>
+                </div>
+              </div>
+
+              <textarea
+                value={visualArtPrompt}
+                onChange={(e) => setVisualArtPrompt(e.target.value)}
+                rows={18}
+                className="admin-input w-full font-mono text-xs leading-relaxed p-4 bg-night-950/90 border-white/10 focus:border-purple-500/50 rounded-xl resize-y text-slate-200 placeholder:text-slate-600 outline-none transition-all shadow-inner"
+                placeholder="You are the Visual Art Director for AKÉRIA... [Color Palette, Lighting, Photography Style, Materials, Avoid List]"
+                spellCheck={false}
+              />
+            </div>
+          </div>
+        </div>
+      )}
+
+      {/* TAB CONTENT 3: PRODUCTS & USPS */}
+      {activeTab === 'products' && (
+        <div className="space-y-6 animate-fade-in">
+          <div className="admin-card p-6 sm:p-8 space-y-6 border-white/10 shadow-2xl">
+            <div className="border-b border-white/10 pb-4">
+              <h3 className="text-base font-bold text-white uppercase tracking-wider flex items-center gap-2">
+                <PackageCheck className="w-4 h-4 text-purple-400" /> Products, Signatures & Unique Selling Points (USPs)
+              </h3>
+              <p className="text-xs text-slate-400 mt-0.5">
+                จุดแข็งของสินค้า สารสกัด กลิ่นเอกลักษณ์ มาตรฐานความปลอดภัย และผลลัพธ์ทางอารมณ์ที่ลูกค้าจะได้รับ
+              </p>
+            </div>
+
+            <div className="space-y-2">
+              <div className="flex items-center justify-between">
+                <label className="text-[11px] uppercase font-bold tracking-widest text-slate-400">
+                  Product Lines, Ingredients & Quality Standards
+                </label>
+                <span className="text-[10px] text-slate-500 font-mono">{productUsps.length} chars</span>
+              </div>
+              <textarea
+                value={productUsps}
+                onChange={(e) => setProductUsps(e.target.value)}
+                rows={14}
+                className="admin-input w-full text-xs leading-relaxed p-4 bg-night-950/80 resize-y font-sans"
+                placeholder="• สินค้าหลัก: Pure Essential Oil, Reed Diffuser, Room Spray, Skincare Rituals&#10;• จุดเด่น: สารสกัดธรรมชาติ 100%, ปราศจากแอลกอฮอล์และสารเคมีอันตราย, Cruelty-free&#10;• อารมณ์ที่ได้รับ: ผ่อนคลาย จิตใจสงบ รู้สึกสดชื่นและมีพลังบวก..."
+              />
+            </div>
+          </div>
+        </div>
+      )}
+
+      {/* TAB CONTENT 4: MARKETING & RULES */}
+      {activeTab === 'marketing' && (
+        <div className="space-y-6 animate-fade-in">
+          <div className="grid md:grid-cols-2 gap-6">
+            {/* Marketing Guidelines */}
+            <div className="admin-card p-6 space-y-4 border-white/10 shadow-xl">
+              <div className="flex items-center justify-between border-b border-white/10 pb-3">
+                <h4 className="text-xs font-bold text-white uppercase tracking-wider flex items-center gap-2">
+                  <Send className="w-4 h-4 text-purple-400" /> Content & Marketing Channels
+                </h4>
+                <span className="text-[10px] text-slate-500 font-mono">{marketingGuidelines.length} chars</span>
+              </div>
+              <p className="text-[11px] text-slate-400">
+                แนวทางเขียนคอนเทนต์เฉพาะแพลตฟอร์ม (TikTok, Instagram, Website, LINE OA, CTAs, Hashtags)
+              </p>
+              <textarea
+                value={marketingGuidelines}
+                onChange={(e) => setMarketingGuidelines(e.target.value)}
+                rows={14}
+                className="admin-input w-full text-xs leading-relaxed p-3.5 bg-night-950/80 resize-y font-sans"
+                placeholder="• TikTok: วิดีโอสั้น ASMR ปลอบประโลมใจ, unboxing สวยงาม&#10;• Instagram: คุมโทนสีพาสเทล นุ่มนวล คลีน&#10;• CTAs: สัมผัสความผ่อนคลายวันนี้, เริ่มต้นการดูแลตัวเองของคุณ&#10;• Hashtags: #AKERIA #SoftBeauty #AromaRitual"
+              />
+            </div>
+
+            {/* Custom Rules & Compliance */}
+            <div className="admin-card p-6 space-y-4 border-white/10 shadow-xl">
+              <div className="flex items-center justify-between border-b border-white/10 pb-3">
+                <h4 className="text-xs font-bold text-white uppercase tracking-wider flex items-center gap-2">
+                  <Sparkles className="w-4 h-4 text-amber-400" /> Strict Rules & Compliance
+                </h4>
+                <span className="text-[10px] text-slate-500 font-mono">{customRules.length} chars</span>
+              </div>
+              <p className="text-[11px] text-slate-400">
+                กฎเหล็กและข้อบังคับพิเศษที่ AI หรือทีมงานต้องปฏิบัติตามเสมอในการผลิตสื่อทุกชิ้น
+              </p>
+              <textarea
+                value={customRules}
+                onChange={(e) => setCustomRules(e.target.value)}
+                rows={14}
+                className="admin-input w-full text-xs leading-relaxed p-3.5 bg-night-950/80 resize-y font-sans"
+                placeholder="1. รักษาความรู้สึก Soft Asian / Japanese Elegance ตลอดเวลา&#10;2. ห้ามใช้สีฉูดฉาดแบบนีออนเด็ดขาด&#10;3. ทุกข้อความต้องสร้างความรู้สึกผ่อนคลาย พรีเมียม และเข้าถึงง่าย"
+              />
+            </div>
+          </div>
+        </div>
+      )}
+
+      {/* TAB CONTENT 5: COMPILED MASTER LLM CONTEXT */}
+      {activeTab === 'compiled' && (
+        <div className="space-y-6 animate-fade-in">
+          <div className="admin-card p-6 sm:p-8 space-y-6 border-purple-500/20 shadow-2xl bg-night-950/90">
+            <div className="flex flex-col sm:flex-row sm:items-center justify-between gap-4 border-b border-white/10 pb-4">
+              <div>
+                <h3 className="text-base font-bold text-white uppercase tracking-wider flex items-center gap-2">
+                  <Sparkles className="w-5 h-5 text-amber-400" /> Compiled Master System Prompt for LLMs
+                </h3>
+                <p className="text-xs text-slate-400 mt-0.5">
+                  นี่คือข้อความรวมที่คอมไพล์จากทุกหมวดหมู่อัตโนมัติ พร้อมนำไปวางเป็น <b>System Instructions</b> ใน ChatGPT, Claude, Gemini หรือ Agent ของคุณ
+                </p>
+              </div>
+
+              <div className="flex items-center gap-2">
+                <button
+                  type="button"
+                  onClick={handleCopyMarkdown}
+                  className={`px-3.5 py-1.5 rounded-lg text-xs font-bold flex items-center gap-1.5 transition-all border cursor-pointer ${
+                    copiedType === 'md'
+                      ? 'bg-emerald-500/20 border-emerald-500/40 text-emerald-400'
+                      : 'bg-purple-600 hover:bg-purple-500 text-white'
+                  }`}
+                >
+                  {copiedType === 'md' ? <Check className="w-3.5 h-3.5" /> : <Copy className="w-3.5 h-3.5" />}
+                  <span>{copiedType === 'md' ? 'Copied Markdown!' : 'Copy Markdown'}</span>
+                </button>
+
+                <button
+                  type="button"
+                  onClick={handleDownloadMarkdown}
+                  className="px-3 py-1.5 bg-white/5 hover:bg-white/10 border border-white/10 text-slate-300 rounded-lg text-xs font-semibold flex items-center gap-1.5 transition-all cursor-pointer"
+                >
+                  <Download className="w-3.5 h-3.5" />
+                  <span>.md</span>
+                </button>
+              </div>
+            </div>
+
+            <div className="space-y-2">
+              <div className="flex items-center justify-between text-[11px] text-slate-400">
+                <span className="uppercase font-bold tracking-wider">Live System Prompt Preview</span>
+                <span className="font-mono">{liveCompiledPrompt.length.toLocaleString()} Chars • {liveCompiledPrompt.split('\n').length} Lines</span>
+              </div>
+              <pre className="p-5 rounded-xl bg-black/60 border border-white/10 text-slate-200 font-mono text-xs leading-relaxed whitespace-pre-wrap max-h-[600px] overflow-y-auto shadow-inner select-all">
+                {liveCompiledPrompt}
+              </pre>
+            </div>
+          </div>
+        </div>
+      )}
+
+      {/* Bottom Save Bar */}
+      <div className="flex items-center justify-between pt-6 border-t border-white/10">
+        <div className="flex items-center gap-2 text-xs text-slate-400">
+          <Sparkles className="w-4 h-4 text-purple-400" />
+          <span>ข้อมูลที่บันทึกจะซิงค์ไปยัง API และพร้อมใช้งานในทุกโมดูล AI ของระบบ HomAroma / AKÉRIA</span>
+        </div>
+
+        <button
+          type="button"
+          onClick={handleSave}
+          disabled={saving}
+          className="btn-primary py-3 px-8 flex items-center gap-2 text-xs font-bold shadow-lg shadow-purple-900/30 cursor-pointer"
+        >
+          {saving ? <Loader2 className="w-4 h-4 animate-spin" /> : <Save className="w-4 h-4" />}
+          บันทึกการเปลี่ยนแปลง
+        </button>
+      </div>
+    </div>
+  )
+}

apps/admin/src/pages/StoreSettingsPage.tsx

@@ -8,11 +8,115 @@ import {
   Image as ImageIcon,
   UploadCloud,
   Sparkles,
-  CheckCircle2
+  CheckCircle2,
+  Palette,
+  Wand2,
+  Copy,
+  Check,
+  FileText
 } from 'lucide-react';
 import { useStoreSettings } from '../contexts/StoreSettingsContext';
 import MediaLibraryModal from '../components/MediaLibraryModal';
 
+export const DEFAULT_BRAND_PROMPT = `You are the Visual Art Director for AKÉRIA.
+
+AKÉRIA is a modern beauty e-commerce and lifestyle brand with a soft Asian/Japanese-inspired sensibility.
+
+BRAND MOOD
+Bright, feminine, clean, fresh, premium-friendly, elegant, youthful, soft, luminous.
+
+COLOR PALETTE
+Primary:
+- Coral Rose #F28F96
+- Sakura Blush #F5C2C9
+- Warm Ivory #F7EFE6
+
+Secondary:
+- Soft Lavender #DCCDE3
+- Soft Peach #F4D4C2
+- Pure White #FFFFFF
+
+Contrast:
+- Charcoal #2D2D2D
+
+COLOR DISTRIBUTION
+- 55–65% Warm Ivory / White
+- 15–20% Coral Rose / Sakura Blush
+- 10–15% Soft Peach / Lavender
+- 5–10% Charcoal for contrast
+
+LIGHTING
+Soft diffused beauty lighting.
+Bright but not overexposed.
+Warm-neutral white balance.
+Luminous skin.
+Soft highlights.
+Low-to-medium contrast.
+Fresh commercial beauty campaign feel.
+
+PHOTOGRAPHY STYLE
+Modern Asian beauty editorial.
+Clean skin texture.
+Natural glossy makeup.
+Soft floral details.
+Elegant product styling.
+Light airy composition.
+Premium e-commerce campaign photography.
+
+MATERIALS & TEXTURES
+Frosted glass.
+Clear acrylic.
+Soft satin.
+Glossy cosmetic packaging.
+Light marble.
+Soft petals.
+Minimal reflective surfaces.
+
+BACKGROUND
+Prefer:
+Warm ivory.
+Soft blush gradient.
+White.
+Very pale peach.
+Subtle lavender.
+
+WARDROBE
+Prefer:
+White.
+Ivory.
+Blush.
+Soft beige.
+Dusty rose.
+Pale lavender.
+
+ACCENT ELEMENTS
+Use cherry blossom, soft petals, subtle glow, fine sparkles, or clean beauty props.
+Keep these subtle and refined.
+
+AVOID
+Hot pink.
+Neon colors.
+Strong red.
+Electric blue.
+Bright green.
+Strong yellow.
+Dark dramatic backgrounds.
+Heavy black.
+Cyberpunk lighting.
+Overly luxurious gold.
+Overly mature fashion styling.
+
+IMAGE COMPOSITION
+Keep generous negative space for typography or website UI.
+Use clean commercial framing.
+Hero subject should feel approachable, polished, and aspirational.
+
+IMPORTANT
+All backgrounds, props, flowers, clothing, packaging accents, and decorative elements must remain within the AKÉRIA color palette.
+
+The final image must immediately feel like AKÉRIA:
+bright beauty commerce, soft Asian elegance, modern, friendly, and premium.`;
+
 const SUPPORTED_LOCALES = [
   { code: 'th', label: 'TH', full: 'ภาษาไทย (Default)' },
   { code: 'en', label: 'EN', full: 'English' },
@@ -29,11 +133,13 @@ export default function StoreSettingsPage() {
   const [loading, setLoading] = useState(true);
   const [saving, setSaving] = useState(false);
   const [saveSuccess, setSaveSuccess] = useState(false);
+  const [promptCopied, setPromptCopied] = useState(false);
 
   // Store Brand & Identity
   const [brandName, setBrandName] = useState('');
   const [logoUrl, setLogoUrl] = useState('');
   const [themePreset, setThemePreset] = useState('default');
+  const [brandPrompt, setBrandPrompt] = useState('');
   const [facebookUrl, setFacebookUrl] = useState('');
   const [instagramUrl, setInstagramUrl] = useState('');
   const [tiktokUrl, setTiktokUrl] = useState('');
@@ -56,6 +162,7 @@ export default function StoreSettingsPage() {
         setBrandName(data.brandName || '');
         setLogoUrl(data.logoUrl || '');
         setThemePreset(data.themePreset || 'default');
+        setBrandPrompt(data.brandPrompt || DEFAULT_BRAND_PROMPT);
         setFacebookUrl(data.facebookUrl || '');
         setInstagramUrl(data.instagramUrl || '');
         setTiktokUrl(data.tiktokUrl || '');
@@ -68,6 +175,17 @@ export default function StoreSettingsPage() {
       .finally(() => setLoading(false));
   }, []);
 
+  const handleCopyPrompt = async () => {
+    if (!brandPrompt) return;
+    try {
+      await navigator.clipboard.writeText(brandPrompt);
+      setPromptCopied(true);
+      setTimeout(() => setPromptCopied(false), 2000);
+    } catch {
+      // ignore
+    }
+  };
+
   const getLocalizedSeoValue = (field: 'defaultSeoTitle' | 'defaultSeoDescription'): string => {
     if (activeSeoLang === 'th') {
       const thTrans = translations.find((t) => t.langCode === 'th');
@@ -122,6 +240,7 @@ export default function StoreSettingsPage() {
         brandName,
         logoUrl: logoUrl || null,
         themePreset,
+        brandPrompt: brandPrompt || null,
         facebookUrl: facebookUrl || null,
         instagramUrl: instagramUrl || null,
         tiktokUrl: tiktokUrl || null,
@@ -278,7 +397,101 @@ export default function StoreSettingsPage() {
           </div>
         </div>
 
-        {/* 2. Global Default SEO & Social Sharing */}
+        {/* 2. Brand Visual Art Direction & AI Prompt Directive */}
+        <div className="admin-card p-8 space-y-6">
+          <div className="flex flex-col sm:flex-row sm:items-center justify-between gap-4 border-b border-white/10 pb-4">
+            <div className="flex items-center gap-3">
+              <div className="p-2.5 bg-purple-500/10 border border-purple-500/20 rounded-xl">
+                <Palette className="w-5 h-5 text-purple-400" />
+              </div>
+              <div>
+                <h2 className="text-lg font-bold uppercase tracking-widest text-white flex items-center gap-2">
+                  Brand Visual Art Direction & AI Prompt
+                  <span className="px-2 py-0.5 rounded-full bg-purple-500/20 text-purple-300 text-[10px] font-bold tracking-wider uppercase border border-purple-500/30">
+                    Master Directive
+                  </span>
+                </h2>
+                <p className="text-xs text-slate-400">
+                  Master prompt and guidelines used for AI generation, photography mood, color palette, lighting, and campaign art direction.
+                </p>
+              </div>
+            </div>
+
+            {/* Quick Actions Toolbar */}
+            <div className="flex flex-wrap items-center gap-2">
+              <button
+                type="button"
+                onClick={() => setBrandPrompt(DEFAULT_BRAND_PROMPT)}
+                className="px-3 py-1.5 bg-purple-500/10 hover:bg-purple-500/20 border border-purple-500/30 text-purple-300 rounded-lg text-xs font-semibold flex items-center gap-1.5 transition-all cursor-pointer"
+                title="โหลดแม่แบบ Master Prompt สำหรับ AKÉRIA"
+              >
+                <Wand2 className="w-3.5 h-3.5" />
+                <span>Load AKÉRIA Preset</span>
+              </button>
+
+              <button
+                type="button"
+                onClick={handleCopyPrompt}
+                disabled={!brandPrompt}
+                className={`px-3 py-1.5 border rounded-lg text-xs font-semibold flex items-center gap-1.5 transition-all cursor-pointer ${
+                  promptCopied
+                    ? 'bg-emerald-500/20 border-emerald-500/40 text-emerald-400'
+                    : 'bg-white/5 hover:bg-white/10 border-white/10 text-slate-300 hover:text-white disabled:opacity-40'
+                }`}
+                title="คัดลอก Prompt ไปยัง Clipboard"
+              >
+                {promptCopied ? <Check className="w-3.5 h-3.5" /> : <Copy className="w-3.5 h-3.5" />}
+                <span>{promptCopied ? 'Copied!' : 'Copy Prompt'}</span>
+              </button>
+
+              <button
+                type="button"
+                onClick={() => setBrandPrompt('')}
+                disabled={!brandPrompt}
+                className="px-2.5 py-1.5 bg-white/5 hover:bg-rose-500/10 hover:border-rose-500/30 text-slate-400 hover:text-rose-400 border border-white/10 rounded-lg text-xs font-semibold transition-all disabled:opacity-40 cursor-pointer"
+                title="ล้างข้อความในกล่อง"
+              >
+                Clear
+              </button>
+            </div>
+          </div>
+
+          <div className="space-y-3">
+            <div className="relative">
+              <textarea
+                value={brandPrompt}
+                onChange={(e) => setBrandPrompt(e.target.value)}
+                rows={18}
+                className="admin-input w-full font-mono text-xs leading-relaxed p-4 bg-night-950/90 border-white/10 focus:border-purple-500/50 rounded-xl resize-y text-slate-200 placeholder:text-slate-600 outline-none transition-all shadow-inner"
+                placeholder="Enter Brand Visual Art Direction and Master AI Prompt here..."
+                spellCheck={false}
+              />
+            </div>
+
+            {/* Prompt Stats & Guidelines Bar */}
+            <div className="flex flex-wrap items-center justify-between gap-3 text-xs text-slate-400 pt-1">
+              <div className="flex items-center gap-3">
+                <span className="inline-flex items-center gap-1 px-2.5 py-1 rounded-md bg-night-950/60 border border-white/5 font-mono text-[11px] text-slate-300">
+                  <FileText className="w-3 h-3 text-purple-400" />
+                  Lines: {brandPrompt ? brandPrompt.split('\n').length : 0}
+                </span>
+                <span className="inline-flex items-center gap-1 px-2.5 py-1 rounded-md bg-night-950/60 border border-white/5 font-mono text-[11px] text-slate-300">
+                  Chars: {brandPrompt ? brandPrompt.length.toLocaleString() : 0}
+                </span>
+                <span className="inline-flex items-center gap-1 px-2.5 py-1 rounded-md bg-night-950/60 border border-white/5 font-mono text-[11px] text-slate-300">
+                  Words: {brandPrompt ? brandPrompt.trim().split(/\s+/).filter(Boolean).length : 0}
+                </span>
+              </div>
+
+              <div className="text-[11px] text-slate-500 flex items-center gap-1.5">
+                <Sparkles className="w-3.5 h-3.5 text-purple-400 shrink-0" />
+                <span>คำสั่ง Art Direction นี้จะถูกนำไปใช้เป็น System Instruction สำหรับการ Generate ภาพ และคุม Mood & Tone ของแบรนด์</span>
+              </div>
+            </div>
+          </div>
+        </div>
+
+        {/* 3. Global Default SEO & Social Sharing */}
         <div className="admin-card p-8 space-y-6">
           <div className="flex items-center justify-between border-b border-white/10 pb-4">
             <div className="flex items-center gap-3">

apps/backend/prisma/migrations/20260929123000_add_brand_prompt/migration.sql

@@ -0,0 +1,5 @@
+-- AlterTable
+ALTER TABLE "StoreSettings" ADD COLUMN "brandPrompt" TEXT;
+
+-- AlterTable
+ALTER TABLE "StoreSettingsTranslation" ADD COLUMN "brandPrompt" TEXT;

apps/backend/prisma/migrations/20260929124500_add_brand_knowledge/migration.sql

@@ -0,0 +1,18 @@
+-- CreateTable
+CREATE TABLE "BrandKnowledge" (
+    "id" INTEGER NOT NULL DEFAULT 1,
+    "brandName" TEXT NOT NULL DEFAULT 'AKÉRIA',
+    "tagline" TEXT,
+    "story" TEXT,
+    "targetAudience" TEXT,
+    "toneOfVoice" TEXT,
+    "visualArtPrompt" TEXT,
+    "productUsps" TEXT,
+    "marketingGuidelines" TEXT,
+    "customRules" TEXT,
+    "masterPromptOverride" TEXT,
+    "createdAt" TIMESTAMP(3) NOT NULL DEFAULT CURRENT_TIMESTAMP,
+    "updatedAt" TIMESTAMP(3) NOT NULL,
+
+    CONSTRAINT "BrandKnowledge_pkey" PRIMARY KEY ("id")
+);

apps/backend/prisma/schema.prisma

@@ -288,6 +288,7 @@ model StoreSettings {
   defaultSeoTitle       String?
   defaultSeoDescription String?
   defaultOgImage        String?
+  brandPrompt           String?
   translations          StoreSettingsTranslation[]
   updatedAt             DateTime                   @updatedAt
 }
@@ -304,6 +305,7 @@ model StoreSettingsTranslation {
   newsletterButtonText  String?
   defaultSeoTitle       String?
   defaultSeoDescription String?
+  brandPrompt           String?
   createdAt             DateTime      @default(now())
   updatedAt             DateTime      @updatedAt
 
@@ -317,6 +319,22 @@ model NewsletterSubscriber {
   createdAt DateTime @default(now())
 }
 
+model BrandKnowledge {
+  id                   Int      @id @default(1)
+  brandName            String   @default("AKÉRIA")
+  tagline              String?
+  story                String?
+  targetAudience       String?
+  toneOfVoice          String?
+  visualArtPrompt      String?
+  productUsps          String?
+  marketingGuidelines  String?
+  customRules          String?
+  masterPromptOverride String?
+  createdAt            DateTime @default(now())
+  updatedAt            DateTime @updatedAt
+}
+
 model Order {
   id              Int     @id @default(autoincrement())
   channel         String  @default("ONLINE") // "ONLINE" | "POS"

apps/backend/src/index.ts

@@ -32,6 +32,7 @@ import { backupRoute } from "./routes/backup";
 import { businessAnalyticsRoute } from "./routes/businessAnalytics";
 import { toolsRoute } from "./routes/tools";
 import { crmRoute } from "./routes/crm";
+import { brandKnowledgeRoute } from "./routes/brandKnowledge";
 const PORT = process.env.PORT ? parseInt(process.env.PORT) : 3051;
 const CORS_ORIGIN = process.env.CORS_ORIGIN || "http://localhost:5173";
 const JWT_SECRET = process.env.JWT_SECRET || "homaroma_secret_2026_brand";
@@ -139,7 +140,7 @@ const app = new Elysia()
     return file;
   })
   .group("/api", (app) =>
-    app.use(authRoute).use(categoriesRoute).use(productsRoute).use(productAttributesRoute).use(uploadRoute).use(ordersRoute).use(settingsRoute).use(articlesRoute).use(tiktokRoute).use(rawMaterialsRoute).use(shopeeRoute).use(tiktokOrderRoute).use(lazadaOrderRoute).use(customersRoute).use(couponsRoute).use(reviewsRoute).use(promotionsRoute).use(pagesRoute).use(paymentsRoute).use(profileRoute).use(lineRoutes).use(menusRoute).use(newsletterRoute).use(mediaRoute).use(contactsRoute).use(backupRoute).use(businessAnalyticsRoute).use(toolsRoute).use(crmRoute)
+    app.use(authRoute).use(categoriesRoute).use(productsRoute).use(productAttributesRoute).use(uploadRoute).use(ordersRoute).use(settingsRoute).use(articlesRoute).use(tiktokRoute).use(rawMaterialsRoute).use(shopeeRoute).use(tiktokOrderRoute).use(lazadaOrderRoute).use(customersRoute).use(couponsRoute).use(reviewsRoute).use(promotionsRoute).use(pagesRoute).use(paymentsRoute).use(profileRoute).use(lineRoutes).use(menusRoute).use(newsletterRoute).use(mediaRoute).use(contactsRoute).use(backupRoute).use(businessAnalyticsRoute).use(toolsRoute).use(crmRoute).use(brandKnowledgeRoute)
   )
   .listen({ port: PORT, hostname: "0.0.0.0" });
 

apps/backend/src/routes/brandKnowledge.ts

@@ -0,0 +1,262 @@
+import { Elysia, t } from "elysia";
+import prisma from "../lib/prisma";
+import { adminOnly } from "../middleware/auth";
+
+export const DEFAULT_AKERIA_KNOWLEDGE = {
+  brandName: "AKÉRIA",
+  tagline: "Soft Asian Elegance & Mindful Beauty Sanctuary",
+  story: `AKÉRIA is a modern beauty e-commerce and lifestyle brand born from a reverence for soft Asian/Japanese-inspired serenity. 
+
+We believe that beauty and well-being are intimate daily rituals of self-restoration. Every product is thoughtfully curated to transform ordinary spaces and skincare routines into luminous, tranquil sanctuaries. Our design and philosophy balance modern minimalism with gentle, time-honored botanical sensibilities.`,
+  targetAudience: `• Primary Persona: Modern women & young professionals (ages 20–38) seeking refined, gentle, and aesthetic lifestyle products.
+• Demographics: Urban, design-conscious, value self-care rituals, clean beauty, and sensory living.
+• Psychographics: Drawn to Japanese/Korean soft minimalism, pastel elegance, gentle glow, and mindful calm.
+• Pain Points: Tired of overly aggressive, dark, or cluttered beauty branding; desires products that feel like a breath of fresh air.`,
+  toneOfVoice: `• Core Personality: Bright, feminine, clean, fresh, premium-friendly, elegant, youthful, soft, luminous.
+• Language Style: Warm, welcoming, sensory-rich, gentle, and polished. Uses evocative yet accessible phrasing.
+• Words & Phrases We Love: Serenity, luminous glow, gentle ritual, mindful calm, airy softness, blossom, delicate harmony.
+• Words & Phrases We Avoid: Hyperbolic sales hype ("cheapest", "best ever"), harsh slang, aggressive discount urgency, dark/cynical humor.`,
+  visualArtPrompt: `You are the Visual Art Director for AKÉRIA.
+
+AKÉRIA is a modern beauty e-commerce and lifestyle brand with a soft Asian/Japanese-inspired sensibility.
+
+BRAND MOOD
+Bright, feminine, clean, fresh, premium-friendly, elegant, youthful, soft, luminous.
+
+COLOR PALETTE
+Primary:
+- Coral Rose #F28F96
+- Sakura Blush #F5C2C9
+- Warm Ivory #F7EFE6
+
+Secondary:
+- Soft Lavender #DCCDE3
+- Soft Peach #F4D4C2
+- Pure White #FFFFFF
+
+Contrast:
+- Charcoal #2D2D2D
+
+COLOR DISTRIBUTION
+- 55–65% Warm Ivory / White
+- 15–20% Coral Rose / Sakura Blush
+- 10–15% Soft Peach / Lavender
+- 5–10% Charcoal for contrast
+
+LIGHTING
+Soft diffused beauty lighting.
+Bright but not overexposed.
+Warm-neutral white balance.
+Luminous skin.
+Soft highlights.
+Low-to-medium contrast.
+Fresh commercial beauty campaign feel.
+
+PHOTOGRAPHY STYLE
+Modern Asian beauty editorial.
+Clean skin texture.
+Natural glossy makeup.
+Soft floral details.
+Elegant product styling.
+Light airy composition.
+Premium e-commerce campaign photography.
+
+MATERIALS & TEXTURES
+Frosted glass.
+Clear acrylic.
+Soft satin.
+Glossy cosmetic packaging.
+Light marble.
+Soft petals.
+Minimal reflective surfaces.
+
+BACKGROUND
+Prefer:
+Warm ivory.
+Soft blush gradient.
+White.
+Very pale peach.
+Subtle lavender.
+
+WARDROBE
+Prefer:
+White.
+Ivory.
+Blush.
+Soft beige.
+Dusty rose.
+Pale lavender.
+
+ACCENT ELEMENTS
+Use cherry blossom, soft petals, subtle glow, fine sparkles, or clean beauty props.
+Keep these subtle and refined.
+
+AVOID
+Hot pink.
+Neon colors.
+Strong red.
+Electric blue.
+Bright green.
+Strong yellow.
+Dark dramatic backgrounds.
+Heavy black.
+Cyberpunk lighting.
+Overly luxurious gold.
+Overly mature fashion styling.
+
+IMAGE COMPOSITION
+Keep generous negative space for typography or website UI.
+Use clean commercial framing.
+Hero subject should feel approachable, polished, and aspirational.
+
+IMPORTANT
+All backgrounds, props, flowers, clothing, packaging accents, and decorative elements must remain within the AKÉRIA color palette.
+
+The final image must immediately feel like AKÉRIA:
+bright beauty commerce, soft Asian elegance, modern, friendly, and premium.`,
+  productUsps: `• Hero Product Lines: Pure Aroma & Botanical Oils, Reed Diffusers, Ambient Room Sprays, Gentle Skincare Rituals.
+• Core Differentiators: 100% gentle botanical extractions, alcohol-free and safe for sensitive spaces.
+• Formulations: Cruelty-free, clean ingredients, sustainable frosted glass packaging.
+• Emotional Outcome: Instant sense of relaxation, soft luxurious ambiance, mindful mental clarity.`,
+  marketingGuidelines: `• TikTok: Short ASMR unboxing, soft aesthetic morning routines, relaxing evening wind-downs, visual calm reels.
+• Instagram: Clean feed aesthetic, generous white space, soft sakura/ivory color theme, product macro shots with soft natural light.
+• Website Copy: Storytelling focus, serene headlines, sensory product descriptions, clear value propositions.
+• Calls-to-Action (CTAs): "Discover Your Ritual", "Explore the Collection", "Embrace Serenity", "Begin Your Glow".
+• Core Hashtags: #AKERIA #SoftBeauty #AromaRitual #MindfulLiving #AsianElegance #CleanAesthetic`,
+  customRules: `1. Always keep visual and verbal assets strictly within the soft Asian/Japanese beauty aesthetic.
+2. Never introduce harsh contrast, neon highlights, or aggressive dark palettes.
+3. Every response or content generated should feel polite, premium, approachable, and calming.`
+};
+
+export function compileBrandPrompt(knowledge: any): string {
+  if (knowledge.masterPromptOverride && knowledge.masterPromptOverride.trim()) {
+    return knowledge.masterPromptOverride.trim();
+  }
+
+  const sections: string[] = [];
+
+  sections.push(`# BRAND KNOWLEDGE DIRECTIVE: ${knowledge.brandName || "AKÉRIA"}`);
+  if (knowledge.tagline) {
+    sections.push(`**Tagline:** ${knowledge.tagline}`);
+  }
+
+  if (knowledge.story) {
+    sections.push(`## 1. BRAND STORY & CORE PHILOSOPHY\n${knowledge.story.trim()}`);
+  }
+
+  if (knowledge.targetAudience) {
+    sections.push(`## 2. TARGET AUDIENCE & PERSONA\n${knowledge.targetAudience.trim()}`);
+  }
+
+  if (knowledge.toneOfVoice) {
+    sections.push(`## 3. TONE OF VOICE & MESSAGING STYLE\n${knowledge.toneOfVoice.trim()}`);
+  }
+
+  if (knowledge.visualArtPrompt) {
+    sections.push(`## 4. VISUAL ART DIRECTION & PHOTOGRAPHY DIRECTIVE\n${knowledge.visualArtPrompt.trim()}`);
+  }
+
+  if (knowledge.productUsps) {
+    sections.push(`## 5. PRODUCTS, SIGNATURE NOTES & USPs\n${knowledge.productUsps.trim()}`);
+  }
+
+  if (knowledge.marketingGuidelines) {
+    sections.push(`## 6. MARKETING CHANNELS & CONTENT GUIDELINES\n${knowledge.marketingGuidelines.trim()}`);
+  }
+
+  if (knowledge.customRules) {
+    sections.push(`## 7. STRICT BRAND COMPLIANCE & RULES\n${knowledge.customRules.trim()}`);
+  }
+
+  sections.push(`---\n*This document is the single source of truth for all LLM, AI Image, and Copywriting tasks representing ${knowledge.brandName || "AKÉRIA"}.*`);
+
+  return sections.join("\n\n");
+}
+
+export const brandKnowledgeRoute = new Elysia({ prefix: "/brand-knowledge" })
+  .get("/", async () => {
+    let knowledge = await prisma.brandKnowledge.findFirst();
+    if (!knowledge) {
+      knowledge = await prisma.brandKnowledge.create({
+        data: DEFAULT_AKERIA_KNOWLEDGE,
+      });
+    }
+    return {
+      ...knowledge,
+      compiledPrompt: compileBrandPrompt(knowledge),
+    };
+  })
+  .get("/compiled-prompt", async () => {
+    let knowledge = await prisma.brandKnowledge.findFirst();
+    if (!knowledge) {
+      knowledge = await prisma.brandKnowledge.create({
+        data: DEFAULT_AKERIA_KNOWLEDGE,
+      });
+    }
+    return {
+      brandName: knowledge.brandName,
+      compiledPrompt: compileBrandPrompt(knowledge),
+      updatedAt: knowledge.updatedAt,
+    };
+  })
+  .use(adminOnly)
+  .put(
+    "/",
+    async ({ body, set }) => {
+      try {
+        const data = body as any;
+        let knowledge = await prisma.brandKnowledge.findFirst();
+
+        if (!knowledge) {
+          knowledge = await prisma.brandKnowledge.create({
+            data: {
+              ...DEFAULT_AKERIA_KNOWLEDGE,
+              ...data,
+            },
+          });
+        } else {
+          knowledge = await prisma.brandKnowledge.update({
+            where: { id: knowledge.id },
+            data: {
+              brandName: data.brandName !== undefined ? data.brandName : knowledge.brandName,
+              tagline: data.tagline !== undefined ? data.tagline : knowledge.tagline,
+              story: data.story !== undefined ? data.story : knowledge.story,
+              targetAudience: data.targetAudience !== undefined ? data.targetAudience : knowledge.targetAudience,
+              toneOfVoice: data.toneOfVoice !== undefined ? data.toneOfVoice : knowledge.toneOfVoice,
+              visualArtPrompt: data.visualArtPrompt !== undefined ? data.visualArtPrompt : knowledge.visualArtPrompt,
+              productUsps: data.productUsps !== undefined ? data.productUsps : knowledge.productUsps,
+              marketingGuidelines: data.marketingGuidelines !== undefined ? data.marketingGuidelines : knowledge.marketingGuidelines,
+              customRules: data.customRules !== undefined ? data.customRules : knowledge.customRules,
+              masterPromptOverride: data.masterPromptOverride !== undefined ? data.masterPromptOverride : knowledge.masterPromptOverride,
+            },
+          });
+        }
+
+        return {
+          success: true,
+          data: {
+            ...knowledge,
+            compiledPrompt: compileBrandPrompt(knowledge),
+          },
+        };
+      } catch (err) {
+        console.error("[BrandKnowledge] Update error:", err);
+        set.status = 500;
+        return { success: false, error: "Failed to update brand knowledge" };
+      }
+    },
+    {
+      body: t.Object({
+        brandName: t.Optional(t.String()),
+        tagline: t.Optional(t.Nullable(t.String())),
+        story: t.Optional(t.Nullable(t.String())),
+        targetAudience: t.Optional(t.Nullable(t.String())),
+        toneOfVoice: t.Optional(t.Nullable(t.String())),
+        visualArtPrompt: t.Optional(t.Nullable(t.String())),
+        productUsps: t.Optional(t.Nullable(t.String())),
+        marketingGuidelines: t.Optional(t.Nullable(t.String())),
+        customRules: t.Optional(t.Nullable(t.String())),
+        masterPromptOverride: t.Optional(t.Nullable(t.String())),
+      }),
+    }
+  );

apps/backend/src/routes/settings.ts

@@ -18,6 +18,7 @@ export async function saveStoreSettingsTranslations(settingsId: number, payload:
       if (item.newsletterButtonText !== undefined) updateData.newsletterButtonText = item.newsletterButtonText;
       if (item.defaultSeoTitle !== undefined) updateData.defaultSeoTitle = item.defaultSeoTitle;
       if (item.defaultSeoDescription !== undefined) updateData.defaultSeoDescription = item.defaultSeoDescription;
+      if (item.brandPrompt !== undefined) updateData.brandPrompt = item.brandPrompt;
 
       const existing = await prisma.storeSettingsTranslation.findUnique({
         where: { storeSettingsId_langCode: { storeSettingsId: settingsId, langCode: lang } }
@@ -82,6 +83,12 @@ export async function saveStoreSettingsTranslations(settingsId: number, payload:
         ? (lang === 'th' ? payload.defaultSeoDescription : undefined)
         : payload.defaultSeoDescription?.[lang];
 
+    const brandPrompt = typeof langObj?.brandPrompt === 'string' || langObj?.brandPrompt === null
+      ? langObj.brandPrompt
+      : typeof payload.brandPrompt === 'string' || payload.brandPrompt === null
+        ? (lang === 'th' ? payload.brandPrompt : undefined)
+        : payload.brandPrompt?.[lang];
+
     if (
       footerDescription === undefined &&
       newsletterTitle === undefined &&
@@ -89,7 +96,8 @@ export async function saveStoreSettingsTranslations(settingsId: number, payload:
       newsletterPlaceholder === undefined &&
       newsletterButtonText === undefined &&
       defaultSeoTitle === undefined &&
-      defaultSeoDescription === undefined
+      defaultSeoDescription === undefined &&
+      brandPrompt === undefined
     ) {
       continue;
     }
@@ -102,6 +110,7 @@ export async function saveStoreSettingsTranslations(settingsId: number, payload:
     if (newsletterButtonText !== undefined) updateData.newsletterButtonText = newsletterButtonText;
     if (defaultSeoTitle !== undefined) updateData.defaultSeoTitle = defaultSeoTitle;
     if (defaultSeoDescription !== undefined) updateData.defaultSeoDescription = defaultSeoDescription;
+    if (brandPrompt !== undefined) updateData.brandPrompt = brandPrompt;
 
     const existing = await prisma.storeSettingsTranslation.findUnique({
       where: { storeSettingsId_langCode: { storeSettingsId: settingsId, langCode: lang } }
@@ -155,6 +164,7 @@ export const settingsRoute = new Elysia({ prefix: "/settings" })
       const localizedDescription = translation?.footerDescription;
       const localizedSeoTitle = translation?.defaultSeoTitle;
       const localizedSeoDescription = translation?.defaultSeoDescription;
+      const localizedBrandPrompt = translation?.brandPrompt;
 
       const headerBehavior = (settings.themeTokens as any)?.headerBehavior ?? 'hide_on_scroll';
       const mobileHeaderBehavior = (settings.themeTokens as any)?.mobileHeaderBehavior ?? headerBehavior;
@@ -169,6 +179,7 @@ export const settingsRoute = new Elysia({ prefix: "/settings" })
         defaultSeoTitle: localizedSeoTitle ?? settingsData.defaultSeoTitle,
         defaultSeoDescription: localizedSeoDescription ?? settingsData.defaultSeoDescription,
         defaultOgImage: settingsData.defaultOgImage,
+        brandPrompt: localizedBrandPrompt ?? settingsData.brandPrompt,
       };
     } catch (err) {
       console.error("[Settings] Error:", err);
@@ -342,6 +353,7 @@ export const settingsRoute = new Elysia({ prefix: "/settings" })
       defaultSeoTitle: t.Optional(t.Nullable(t.String())),
       defaultSeoDescription: t.Optional(t.Nullable(t.String())),
       defaultOgImage: t.Optional(t.Nullable(t.String())),
+      brandPrompt: t.Optional(t.Nullable(t.String())),
       translations: t.Optional(t.Any()),
     })
   })
@@ -426,6 +438,7 @@ export const settingsRoute = new Elysia({ prefix: "/settings" })
       defaultSeoTitle: t.Optional(t.Nullable(t.String())),
       defaultSeoDescription: t.Optional(t.Nullable(t.String())),
       defaultOgImage: t.Optional(t.Nullable(t.String())),
+      brandPrompt: t.Optional(t.Nullable(t.String())),
       translations: t.Optional(t.Any()),
     })
   })

apps/mcp-server/index.ts

@@ -1012,6 +1012,38 @@ server.setRequestHandler(ListToolsRequestSchema, async () => {
           }
         }
       },
+      {
+        name: "get_brand_knowledge",
+        description: "Fetch structured Brand Knowledge, Core Directives, Visual Art Direction, and optionally the Master Compiled System Prompt for LLMs / AI Agents.",
+        inputSchema: {
+          type: "object",
+          properties: {
+            includeCompiledPrompt: {
+              type: "boolean",
+              description: "Whether to include the compiled markdown prompt in the response"
+            }
+          }
+        }
+      },
+      {
+        name: "update_brand_knowledge",
+        description: "Update Brand Knowledge and Directives (Identity, Tone of Voice, Visual Art Prompt, USPs, Marketing Guidelines, Custom Rules, Master Prompt Override).",
+        inputSchema: {
+          type: "object",
+          properties: {
+            brandName: { type: "string" },
+            tagline: { type: "string" },
+            story: { type: "string" },
+            targetAudience: { type: "string" },
+            toneOfVoice: { type: "string" },
+            visualArtPrompt: { type: "string" },
+            productUsps: { type: "string" },
+            marketingGuidelines: { type: "string" },
+            customRules: { type: "string" },
+            masterPromptOverride: { type: "string" }
+          }
+        }
+      },
     ],
   };
 });
@@ -1736,6 +1768,22 @@ server.setRequestHandler(CallToolRequestSchema, async (request) => {
         
         return { content: [{ type: "text", text: JSON.stringify(results, null, 2) }] };
       }
+      case "get_brand_knowledge": {
+        const res = await api.get("/brand-knowledge");
+        let result = res.data;
+        if (params.includeCompiledPrompt) {
+          const compiledRes = await api.get("/brand-knowledge/compiled-prompt");
+          result = {
+            ...result,
+            compiledPrompt: compiledRes.data?.compiledPrompt ?? "",
+          };
+        }
+        return { content: [{ type: "text", text: JSON.stringify(result, null, 2) }] };
+      }
+      case "update_brand_knowledge": {
+        const res = await api.put("/brand-knowledge", params);
+        return { content: [{ type: "text", text: JSON.stringify(res.data, null, 2) }] };
+      }
       default:
         throw new Error(`Unknown tool: ${request.params.name}`);
     }