diff --git a/apps/backend/src/routes/businessAnalytics.ts b/apps/backend/src/routes/businessAnalytics.ts
index 284e0ea..d5eae5b 100644
--- a/apps/backend/src/routes/businessAnalytics.ts
+++ b/apps/backend/src/routes/businessAnalytics.ts
@@ -662,6 +662,7 @@ export const businessAnalyticsRoute = new Elysia({ prefix: "/business-analytics"
   // ── 3. GET Master Products & Variants List (For Selection Dropdown) ─────────
   .get("/products-list", async () => {
     const products = await prisma.product.findMany({
+      where: { isDeleted: false },
       include: {
         category: { select: { id: true, name: true } },
         brand: { select: { id: true, name: true } },
diff --git a/apps/backend/src/routes/categories.ts b/apps/backend/src/routes/categories.ts
index 0a8e95f..0f340ab 100644
--- a/apps/backend/src/routes/categories.ts
+++ b/apps/backend/src/routes/categories.ts
@@ -25,7 +25,7 @@ export const categoriesRoute = new Elysia({ prefix: "/categories" })
       include: {
         translations: true,
         _count: {
-          select: { products: true },
+          select: { products: { where: { isDeleted: false } } },
         },
       },
     });
diff --git a/apps/backend/src/routes/tools.ts b/apps/backend/src/routes/tools.ts
index 33e55d4..b594e88 100644
--- a/apps/backend/src/routes/tools.ts
+++ b/apps/backend/src/routes/tools.ts
@@ -6,6 +6,7 @@ export const toolsRoute = new Elysia({ prefix: "/tools" })
   // ── 1. GET Master Product Variants (For mapping dropdown/picker) ────────────
   .get("/marketplace-products/master-variants", async () => {
     const variants = await prisma.productVariant.findMany({
+      where: { product: { isDeleted: false } },
       include: {
         product: {
           select: {