diff --git a/apps/admin/src/components/page-builder/HeroForm.tsx b/apps/admin/src/components/page-builder/HeroForm.tsx
index 85cc5e9..bec3e6a 100644
--- a/apps/admin/src/components/page-builder/HeroForm.tsx
+++ b/apps/admin/src/components/page-builder/HeroForm.tsx
@@ -1,4 +1,4 @@
-import { UploadCloud, Image as ImageIcon } from 'lucide-react';
+import { UploadCloud, Image as ImageIcon, Monitor, Smartphone, RotateCcw } from 'lucide-react';
 import { type PageSection } from '@homaroma/types';
 import FocalPointPicker from './FocalPointPicker';
 
@@ -12,6 +12,18 @@ interface HeroFormProps {
   setIsMediaModalOpen: (open: boolean) => void;
 }
 
+const GRID_POSITIONS = [
+  { id: 'top-left', label: 'Top Left (บนซ้าย)', short: 'TL', icon: '↖' },
+  { id: 'top-center', label: 'Top Center (บนกลาง)', short: 'TC', icon: '↑' },
+  { id: 'top-right', label: 'Top Right (บนขวา)', short: 'TR', icon: '↗' },
+  { id: 'center-left', label: 'Center Left (กลางซ้าย)', short: 'CL', icon: '←' },
+  { id: 'center', label: 'Center (กึ่งกลาง)', short: 'C', icon: '•' },
+  { id: 'center-right', label: 'Center Right (กลางขวา)', short: 'CR', icon: '→' },
+  { id: 'bottom-left', label: 'Bottom Left (ล่างซ้าย)', short: 'BL', icon: '↙' },
+  { id: 'bottom-center', label: 'Bottom Center (ล่างกลาง)', short: 'BC', icon: '↓' },
+  { id: 'bottom-right', label: 'Bottom Right (ล่างขวา)', short: 'BR', icon: '↘' },
+];
+
 export default function HeroForm({
   editingSection,
   getLocalizedValue,
@@ -59,35 +71,35 @@ export default function HeroForm({
       )}
 
       <div className="space-y-2">
-        <label className="text-[10px] uppercase font-bold tracking-widest text-slate-400">Tagline</label>
+        <label className="text-[10px] uppercase font-bold tracking-widest text-slate-400">Tagline (เว้นว่างได้)</label>
         <input
           type="text"
-          required
           value={getLocalizedValue(editingSection.payload, 'tagline')}
           onChange={(e) => updateLocalizedValue('tagline', e.target.value)}
+          placeholder="เว้นว่างได้หากไม่ต้องการแสดง"
           className="admin-input w-full"
         />
       </div>
 
       <div className="space-y-2">
-        <label className="text-[10px] uppercase font-bold tracking-widest text-slate-400">Title</label>
+        <label className="text-[10px] uppercase font-bold tracking-widest text-slate-400">Title (เว้นว่างได้)</label>
         <input
           type="text"
-          required
           value={getLocalizedValue(editingSection.payload, 'title')}
           onChange={(e) => updateLocalizedValue('title', e.target.value)}
+          placeholder="เว้นว่างได้หากไม่ต้องการแสดง"
           className="admin-input w-full"
         />
         <p className="text-[9px] text-slate-500 font-medium">Use [brackets] for golden accent serif text (e.g. Inhale [Serenity]).</p>
       </div>
 
       <div className="md:col-span-2 space-y-2">
-        <label className="text-[10px] uppercase font-bold tracking-widest text-slate-400">Description</label>
+        <label className="text-[10px] uppercase font-bold tracking-widest text-slate-400">Description (เว้นว่างได้)</label>
         <textarea
           rows={3}
-          required
           value={getLocalizedValue(editingSection.payload, 'description')}
           onChange={(e) => updateLocalizedValue('description', e.target.value)}
+          placeholder="เว้นว่างได้หากไม่ต้องการแสดง"
           className="admin-input w-full resize-none"
         />
       </div>
@@ -96,9 +108,9 @@ export default function HeroForm({
         <label className="text-[10px] uppercase font-bold tracking-widest text-slate-400">Button Text</label>
         <input
           type="text"
-          required
           value={getLocalizedValue(editingSection.payload, 'buttonText')}
           onChange={(e) => updateLocalizedValue('buttonText', e.target.value)}
+          placeholder="เช่น Explore Collection"
           className="admin-input w-full"
         />
       </div>
@@ -107,12 +119,125 @@ export default function HeroForm({
         <label className="text-[10px] uppercase font-bold tracking-widest text-slate-400">Button Link</label>
         <input
           type="text"
-          required
           value={editingSection.payload?.buttonLink || ''}
           onChange={(e) => updatePayloadValue('buttonLink', e.target.value)}
+          placeholder="เช่น /shop"
           className="admin-input w-full"
         />
       </div>
+
+      {/* 9-Box Grid Button Position Selector (Desktop & Mobile) */}
+      <div className="md:col-span-2 space-y-4 pt-2">
+        <div className="flex flex-col sm:flex-row sm:items-center justify-between gap-2 border-b border-white/5 pb-2">
+          <div>
+            <label className="text-[11px] uppercase font-bold tracking-widest text-slate-300">
+              ตำแหน่งปุ่ม & เนื้อหา (Button & Content Position)
+            </label>
+            <p className="text-[11px] text-slate-400 mt-0.5">
+              สามารถแยกตำแหน่งระหว่าง <strong>Desktop (PC)</strong> และ <strong>Mobile (มือถือ)</strong> ได้อิสระ
+            </p>
+          </div>
+        </div>
+
+        <div className="grid grid-cols-1 lg:grid-cols-2 gap-4">
+          {/* Desktop (PC) */}
+          <div className="bg-night-950/40 border border-white/5 p-4 rounded-2xl space-y-3">
+            <div className="flex items-center justify-between">
+              <span className="flex items-center gap-2 text-xs font-bold text-white uppercase tracking-wider">
+                <Monitor className="w-4 h-4 text-cyan-glow" />
+                Desktop (PC)
+              </span>
+              <span className="px-2 py-0.5 rounded-md bg-cyan-glow/10 text-cyan-glow font-mono font-bold text-[10px] border border-cyan-glow/20">
+                {editingSection.payload?.buttonPosition || 'center'}
+              </span>
+            </div>
+
+            <div className="flex items-center gap-4">
+              <div className="grid grid-cols-3 gap-1.5 p-1.5 bg-night-900 border border-white/10 rounded-xl w-32 h-32 shrink-0 shadow-inner">
+                {GRID_POSITIONS.map((pos) => {
+                  const isSelected = (editingSection.payload?.buttonPosition || 'center') === pos.id;
+                  return (
+                    <button
+                      key={pos.id}
+                      type="button"
+                      onClick={() => updatePayloadValue('buttonPosition', pos.id)}
+                      className={`flex flex-col items-center justify-center rounded-lg transition-all cursor-pointer ${
+                        isSelected
+                          ? 'bg-cyan-glow text-night-950 font-black shadow-md shadow-cyan-glow/20 scale-105 ring-1 ring-white/30'
+                          : 'bg-white/5 hover:bg-white/10 text-slate-400 hover:text-white'
+                      }`}
+                      title={`Desktop: ${pos.label}`}
+                    >
+                      <span className="text-xs leading-none">{pos.icon}</span>
+                      <span className="text-[7px] font-mono mt-0.5">{pos.short}</span>
+                    </button>
+                  );
+                })}
+              </div>
+              <p className="text-[11px] text-slate-400 leading-relaxed">
+                ตำแหน่งที่จะแสดงเมื่อเปิดบนหน้าจอคอมพิวเตอร์ / จอกว้าง (ขนาด &ge; 768px)
+              </p>
+            </div>
+          </div>
+
+          {/* Mobile (Smartphone) */}
+          <div className="bg-night-950/40 border border-white/5 p-4 rounded-2xl space-y-3">
+            <div className="flex items-center justify-between">
+              <span className="flex items-center gap-2 text-xs font-bold text-white uppercase tracking-wider">
+                <Smartphone className="w-4 h-4 text-pop-pink" />
+                Mobile (มือถือ)
+              </span>
+              <div className="flex items-center gap-1.5">
+                {editingSection.payload?.mobileButtonPosition && (
+                  <button
+                    type="button"
+                    onClick={() => updatePayloadValue('mobileButtonPosition', undefined)}
+                    className="flex items-center gap-1 text-[10px] text-slate-400 hover:text-white px-2 py-0.5 rounded bg-white/5 hover:bg-white/10 border border-white/10 transition-colors"
+                    title="รีเซ็ตให้เหมือน Desktop"
+                  >
+                    <RotateCcw className="w-3 h-3" />
+                    ตาม PC
+                  </button>
+                )}
+                <span className="px-2 py-0.5 rounded-md bg-pop-pink/10 text-pop-pink font-mono font-bold text-[10px] border border-pop-pink/20">
+                  {editingSection.payload?.mobileButtonPosition || `${editingSection.payload?.buttonPosition || 'center'} (ตาม PC)`}
+                </span>
+              </div>
+            </div>
+
+            <div className="flex items-center gap-4">
+              <div className="grid grid-cols-3 gap-1.5 p-1.5 bg-night-900 border border-white/10 rounded-xl w-32 h-32 shrink-0 shadow-inner">
+                {GRID_POSITIONS.map((pos) => {
+                  const currentMobilePos = editingSection.payload?.mobileButtonPosition || editingSection.payload?.buttonPosition || 'center';
+                  const isSelected = currentMobilePos === pos.id;
+                  const isExplicit = editingSection.payload?.mobileButtonPosition === pos.id;
+                  return (
+                    <button
+                      key={pos.id}
+                      type="button"
+                      onClick={() => updatePayloadValue('mobileButtonPosition', pos.id)}
+                      className={`flex flex-col items-center justify-center rounded-lg transition-all cursor-pointer ${
+                        isSelected
+                          ? isExplicit
+                            ? 'bg-pop-pink text-white font-black shadow-md shadow-pop-pink/20 scale-105 ring-1 ring-white/30'
+                            : 'bg-pop-pink/40 text-white font-bold ring-1 ring-pop-pink/40'
+                          : 'bg-white/5 hover:bg-white/10 text-slate-400 hover:text-white'
+                      }`}
+                      title={`Mobile: ${pos.label}`}
+                    >
+                      <span className="text-xs leading-none">{pos.icon}</span>
+                      <span className="text-[7px] font-mono mt-0.5">{pos.short}</span>
+                    </button>
+                  );
+                })}
+              </div>
+              <p className="text-[11px] text-slate-400 leading-relaxed">
+                ตำแหน่งที่จะแสดงเมื่อเปิดบนโทรศัพท์มือถือ (หากไม่เลือก จะใช้ตาม Desktop อัตโนมัติ)
+              </p>
+            </div>
+          </div>
+        </div>
+      </div>
     </div>
   );
 }
diff --git a/apps/backend/src/routes/pages.ts b/apps/backend/src/routes/pages.ts
index e793764..2816273 100644
--- a/apps/backend/src/routes/pages.ts
+++ b/apps/backend/src/routes/pages.ts
@@ -1,5 +1,6 @@
 import { Elysia, t } from "elysia";
 import prisma from "../lib/prisma";
+// Trigger reload for HeroSectionPayloadSchema with mobileButtonPosition support
 import {
   LocalizedStringSchema,
   HeroSectionPayloadSchema,
diff --git a/apps/spa/src/components/DynamicHero.tsx b/apps/spa/src/components/DynamicHero.tsx
index 641604b..ead9679 100644
--- a/apps/spa/src/components/DynamicHero.tsx
+++ b/apps/spa/src/components/DynamicHero.tsx
@@ -11,12 +11,30 @@ export default function DynamicHero({ payload }: DynamicHeroProps) {
   const { t, i18n } = useTranslation();
   const lang = i18n.language;
   const { imageUrl, buttonLink } = payload;
-  const tagline = getLocalizedField(payload.tagline, lang);
-  const title = getLocalizedField(payload.title, lang);
-  const description = getLocalizedField(payload.description, lang);
-  const buttonText = getLocalizedField(payload.buttonText, lang);
+  const desktopPosition = (payload as any).buttonPosition || 'center';
+  const mobilePosition = (payload as any).mobileButtonPosition || desktopPosition;
   const focalPoint = typeof payload.focalPoint === 'object' && payload.focalPoint ? (payload.focalPoint as { x: string, y: string }) : undefined;
 
+  // Localized values
+  const rawTagline = getLocalizedField(payload.tagline, lang);
+  const rawTitle = getLocalizedField(payload.title, lang);
+  const rawDescription = getLocalizedField(payload.description, lang);
+  const rawButtonText = getLocalizedField(payload.buttonText, lang);
+
+  // If fields are explicitly defined as empty strings, respect them as empty
+  const hasTagline = payload.tagline !== undefined && payload.tagline !== null ? !!rawTagline?.trim() : true;
+  const tagline = hasTagline ? (rawTagline || t('hero.defaultTagline')) : '';
+
+  const hasTitle = payload.title !== undefined && payload.title !== null ? !!rawTitle?.trim() : true;
+  const title = hasTitle ? (rawTitle || t('hero.defaultTitle')) : '';
+
+  const hasDescription = payload.description !== undefined && payload.description !== null ? !!rawDescription?.trim() : false;
+  const description = hasDescription ? rawDescription : '';
+
+  const buttonText = rawButtonText !== undefined && rawButtonText !== null 
+    ? rawButtonText.trim() 
+    : t('hero.exploreCollection');
+
   const renderTitle = (text: string) => {
     if (!text) return null;
     return text.split('[').map((part, i) => {
@@ -35,8 +53,137 @@ export default function DynamicHero({ payload }: DynamicHeroProps) {
     });
   };
 
+  // Map 9-box grid position to mobile flex classes
+  const getMobilePositionClasses = (pos: string) => {
+    switch (pos) {
+      case 'top-left':
+        return {
+          wrapper: 'justify-start items-start text-left pt-20 pb-12 pl-6 pr-6',
+          content: 'items-start text-left',
+          actions: 'items-start justify-start'
+        };
+      case 'top-center':
+        return {
+          wrapper: 'justify-start items-center text-center pt-20 pb-12 px-6',
+          content: 'items-center text-center',
+          actions: 'items-center justify-center'
+        };
+      case 'top-right':
+        return {
+          wrapper: 'justify-start items-end text-right pt-20 pb-12 pr-6 pl-6',
+          content: 'items-end text-right',
+          actions: 'items-end justify-end'
+        };
+      case 'center-left':
+        return {
+          wrapper: 'justify-center items-start text-left py-16 pl-6 pr-6',
+          content: 'items-start text-left',
+          actions: 'items-start justify-start'
+        };
+      case 'center-right':
+        return {
+          wrapper: 'justify-center items-end text-right py-16 pr-6 pl-6',
+          content: 'items-end text-right',
+          actions: 'items-end justify-end'
+        };
+      case 'bottom-left':
+        return {
+          wrapper: 'justify-end items-start text-left pt-12 pb-16 pl-6 pr-6',
+          content: 'items-start text-left',
+          actions: 'items-start justify-start'
+        };
+      case 'bottom-center':
+        return {
+          wrapper: 'justify-end items-center text-center pt-12 pb-16 px-6',
+          content: 'items-center text-center',
+          actions: 'items-center justify-center'
+        };
+      case 'bottom-right':
+        return {
+          wrapper: 'justify-end items-end text-right pt-12 pb-16 pr-6 pl-6',
+          content: 'items-end text-right',
+          actions: 'items-end justify-end'
+        };
+      case 'center':
+      default:
+        return {
+          wrapper: 'justify-center items-center text-center py-16 px-6',
+          content: 'items-center text-center',
+          actions: 'items-center justify-center'
+        };
+    }
+  };
+
+  // Map 9-box grid position to desktop (md:) flex classes
+  const getDesktopPositionClasses = (pos: string) => {
+    switch (pos) {
+      case 'top-left':
+        return {
+          wrapper: 'md:justify-start md:items-start md:text-left md:pt-28 md:pb-12 md:pl-16 md:pr-6',
+          content: 'md:items-start md:text-left',
+          actions: 'md:items-start md:justify-start'
+        };
+      case 'top-center':
+        return {
+          wrapper: 'md:justify-start md:items-center md:text-center md:pt-28 md:pb-12 md:px-6',
+          content: 'md:items-center md:text-center',
+          actions: 'md:items-center md:justify-center'
+        };
+      case 'top-right':
+        return {
+          wrapper: 'md:justify-start md:items-end md:text-right md:pt-28 md:pb-12 md:pr-16 md:pl-6',
+          content: 'md:items-end md:text-right',
+          actions: 'md:items-end md:justify-end'
+        };
+      case 'center-left':
+        return {
+          wrapper: 'md:justify-center md:items-start md:text-left md:py-16 md:pl-16 md:pr-6',
+          content: 'md:items-start md:text-left',
+          actions: 'md:items-start md:justify-start'
+        };
+      case 'center-right':
+        return {
+          wrapper: 'md:justify-center md:items-end md:text-right md:py-16 md:pr-16 md:pl-6',
+          content: 'md:items-end md:text-right',
+          actions: 'md:items-end md:justify-end'
+        };
+      case 'bottom-left':
+        return {
+          wrapper: 'md:justify-end md:items-start md:text-left md:pt-12 md:pb-24 md:pl-16 md:pr-6',
+          content: 'md:items-start md:text-left',
+          actions: 'md:items-start md:justify-start'
+        };
+      case 'bottom-center':
+        return {
+          wrapper: 'md:justify-end md:items-center md:text-center md:pt-12 md:pb-24 md:px-6',
+          content: 'md:items-center md:text-center',
+          actions: 'md:items-center md:justify-center'
+        };
+      case 'bottom-right':
+        return {
+          wrapper: 'md:justify-end md:items-end md:text-right md:pt-12 md:pb-24 md:pr-16 md:pl-6',
+          content: 'md:items-end md:text-right',
+          actions: 'md:items-end md:justify-end'
+        };
+      case 'center':
+      default:
+        return {
+          wrapper: 'md:justify-center md:items-center md:text-center md:py-16 md:px-6',
+          content: 'md:items-center md:text-center',
+          actions: 'md:items-center md:justify-center'
+        };
+    }
+  };
+
+  const mClasses = getMobilePositionClasses(mobilePosition);
+  const dClasses = getDesktopPositionClasses(desktopPosition);
+
+  const wrapperClasses = `${mClasses.wrapper} ${dClasses.wrapper}`;
+  const contentClasses = `${mClasses.content} ${dClasses.content}`;
+  const actionsClasses = `${mClasses.actions} ${dClasses.actions}`;
+
   return (
-    <section className="relative w-full min-h-[85vh] sm:min-h-[90vh] md:h-[90vh] md:aspect-[21/9] flex items-center justify-center bg-night-950 overflow-hidden">
+    <section className="relative w-full min-h-[85vh] sm:min-h-[90vh] md:h-[90vh] md:aspect-[21/9] flex bg-night-950 overflow-hidden">
       <div className="absolute inset-0 w-full h-full z-0">
         <img
           src={imageUrl || `${import.meta.env.VITE_API_URL.replace('/api', '')}/assets/hero.png`}
@@ -51,32 +198,40 @@ export default function DynamicHero({ payload }: DynamicHeroProps) {
         <div className="absolute inset-0 bg-gradient-to-t from-black/85 via-black/45 to-black/30 md:bg-black/35" />
       </div>
 
-      <div className="relative z-10 mx-auto py-16 px-6 sm:px-8 w-full max-w-4xl space-y-6 text-center animate-fade-in flex flex-col justify-center items-center">
-        <p className="text-white/80 font-semibold tracking-[0.3em] text-xs md:text-sm uppercase drop-shadow-md">
-          {tagline || t('hero.defaultTagline')}
-        </p>
-        <h1 className="ui-hero-title !text-white drop-shadow-lg">
-          {renderTitle(title) || renderTitle(t('hero.defaultTitle'))}
-        </h1>
-        {description && (
-          <p className="ui-hero-copy !text-white/90 drop-shadow-md !pb-2">
-            {description}
-          </p>
-        )}
-        <div className="flex flex-col sm:flex-row gap-4 sm:gap-6 items-center justify-center pt-2">
-          <Link
-            to={buttonLink || "/shop"}
-            className="ui-button-secondary shadow-lg shadow-black/30"
-          >
-            {buttonText || t('hero.exploreCollection')}
-          </Link>
-          <a
-            href="#categories"
-            className="ui-dark-link !text-white group flex items-center gap-1.5 drop-shadow-md hover:underline"
-          >
-            <span>{t('hero.learnMore')}</span>
-            <span className="group-hover:translate-x-1 transition-transform">&rarr;</span>
-          </a>
+      <div className={`relative z-10 w-full min-h-[85vh] sm:min-h-[90vh] md:min-h-full flex flex-col ${wrapperClasses} animate-fade-in`}>
+        <div className={`w-full max-w-3xl flex flex-col space-y-5 ${contentClasses}`}>
+          {tagline && (
+            <p className="text-white/80 font-semibold tracking-[0.3em] text-xs md:text-sm uppercase drop-shadow-md">
+              {tagline}
+            </p>
+          )}
+          {title && (
+            <h1 className="ui-hero-title !text-white drop-shadow-lg">
+              {renderTitle(title)}
+            </h1>
+          )}
+          {description && (
+            <p className="ui-hero-copy !text-white/90 drop-shadow-md !pb-2">
+              {description}
+            </p>
+          )}
+          <div className={`flex flex-col sm:flex-row gap-4 sm:gap-6 w-full ${actionsClasses} pt-1`}>
+            {buttonText && (
+              <Link
+                to={buttonLink || "/shop"}
+                className="ui-button-secondary shadow-lg shadow-black/30"
+              >
+                {buttonText}
+              </Link>
+            )}
+            <a
+              href="#categories"
+              className="ui-dark-link !text-white group flex items-center gap-1.5 drop-shadow-md hover:underline"
+            >
+              <span>{t('hero.learnMore')}</span>
+              <span className="group-hover:translate-x-1 transition-transform">&rarr;</span>
+            </a>
+          </div>
         </div>
       </div>
     </section>
diff --git a/apps/website/src/components/dynamic/DynamicPageRenderer.tsx b/apps/website/src/components/dynamic/DynamicPageRenderer.tsx
index 8049be3..e400e00 100644
--- a/apps/website/src/components/dynamic/DynamicPageRenderer.tsx
+++ b/apps/website/src/components/dynamic/DynamicPageRenderer.tsx
@@ -100,16 +100,159 @@ function HeroSection({ payload, lang }: { payload: Record<string, unknown>, lang
   const { t } = useTranslation()
   const i18nLang = useLang()
   const resolvedLang = lang === 'all' ? i18nLang : lang
-  const tagline = localizedFromRecord(payload, 'tagline', resolvedLang)
-  const title = localizedFromRecord(payload, 'title', resolvedLang)
-  const description = localizedFromRecord(payload, 'description', resolvedLang)
-  const buttonText = localizedFromRecord(payload, 'buttonText', resolvedLang)
+  const rawTagline = localizedFromRecord(payload, 'tagline', resolvedLang)
+  const rawTitle = localizedFromRecord(payload, 'title', resolvedLang)
+  const rawDescription = localizedFromRecord(payload, 'description', resolvedLang)
+  const rawButtonText = localizedFromRecord(payload, 'buttonText', resolvedLang)
   const imageUrl = typeof payload.imageUrl === 'string' ? payload.imageUrl : '/images/hero.png'
   const buttonLink = typeof payload.buttonLink === 'string' ? payload.buttonLink : '/shop'
+  const desktopPosition = typeof payload.buttonPosition === 'string' ? payload.buttonPosition : 'center'
+  const mobilePosition = typeof payload.mobileButtonPosition === 'string' ? payload.mobileButtonPosition : desktopPosition
   const focalPoint = typeof payload.focalPoint === 'object' && payload.focalPoint ? (payload.focalPoint as { x: string, y: string }) : undefined
 
+  // If fields are explicitly defined as empty strings, respect them as empty
+  const hasTagline = payload.tagline !== undefined && payload.tagline !== null ? !!rawTagline?.trim() : true
+  const tagline = hasTagline ? (rawTagline || 'VIBRANT ELEGANCE') : ''
+
+  const hasTitle = payload.title !== undefined && payload.title !== null ? !!rawTitle?.trim() : true
+  const title = hasTitle ? (rawTitle || 'New Scent [Sanctuary]') : ''
+
+  const hasDescription = payload.description !== undefined && payload.description !== null ? !!rawDescription?.trim() : false
+  const description = hasDescription ? rawDescription : ''
+
+  const buttonText = rawButtonText !== undefined && rawButtonText !== null
+    ? rawButtonText.trim()
+    : 'Explore Collection'
+
+  const getMobilePositionClasses = (pos: string) => {
+    switch (pos) {
+      case 'top-left':
+        return {
+          wrapper: 'justify-start items-start text-left pt-20 pb-12 pl-6 pr-6',
+          content: 'items-start text-left',
+          actions: 'items-start justify-start'
+        }
+      case 'top-center':
+        return {
+          wrapper: 'justify-start items-center text-center pt-20 pb-12 px-6',
+          content: 'items-center text-center',
+          actions: 'items-center justify-center'
+        }
+      case 'top-right':
+        return {
+          wrapper: 'justify-start items-end text-right pt-20 pb-12 pr-6 pl-6',
+          content: 'items-end text-right',
+          actions: 'items-end justify-end'
+        }
+      case 'center-left':
+        return {
+          wrapper: 'justify-center items-start text-left py-16 pl-6 pr-6',
+          content: 'items-start text-left',
+          actions: 'items-start justify-start'
+        }
+      case 'center-right':
+        return {
+          wrapper: 'justify-center items-end text-right py-16 pr-6 pl-6',
+          content: 'items-end text-right',
+          actions: 'items-end justify-end'
+        }
+      case 'bottom-left':
+        return {
+          wrapper: 'justify-end items-start text-left pt-12 pb-16 pl-6 pr-6',
+          content: 'items-start text-left',
+          actions: 'items-start justify-start'
+        }
+      case 'bottom-center':
+        return {
+          wrapper: 'justify-end items-center text-center pt-12 pb-16 px-6',
+          content: 'items-center text-center',
+          actions: 'items-center justify-center'
+        }
+      case 'bottom-right':
+        return {
+          wrapper: 'justify-end items-end text-right pt-12 pb-16 pr-6 pl-6',
+          content: 'items-end text-right',
+          actions: 'items-end justify-end'
+        }
+      case 'center':
+      default:
+        return {
+          wrapper: 'justify-center items-center text-center py-16 px-6',
+          content: 'items-center text-center',
+          actions: 'items-center justify-center'
+        }
+    }
+  }
+
+  const getDesktopPositionClasses = (pos: string) => {
+    switch (pos) {
+      case 'top-left':
+        return {
+          wrapper: 'md:justify-start md:items-start md:text-left md:pt-32 md:pb-12 md:pl-20 md:pr-8',
+          content: 'md:items-start md:text-left',
+          actions: 'md:items-start md:justify-start'
+        }
+      case 'top-center':
+        return {
+          wrapper: 'md:justify-start md:items-center md:text-center md:pt-32 md:pb-12 md:px-8',
+          content: 'md:items-center md:text-center',
+          actions: 'md:items-center md:justify-center'
+        }
+      case 'top-right':
+        return {
+          wrapper: 'md:justify-start md:items-end md:text-right md:pt-32 md:pb-12 md:pr-20 md:pl-8',
+          content: 'md:items-end md:text-right',
+          actions: 'md:items-end md:justify-end'
+        }
+      case 'center-left':
+        return {
+          wrapper: 'md:justify-center md:items-start md:text-left md:py-16 md:pl-20 md:pr-8',
+          content: 'md:items-start md:text-left',
+          actions: 'md:items-start md:justify-start'
+        }
+      case 'center-right':
+        return {
+          wrapper: 'md:justify-center md:items-end md:text-right md:py-16 md:pr-20 md:pl-8',
+          content: 'md:items-end md:text-right',
+          actions: 'md:items-end md:justify-end'
+        }
+      case 'bottom-left':
+        return {
+          wrapper: 'md:justify-end md:items-start md:text-left md:pt-12 md:pb-24 md:pl-20 md:pr-8',
+          content: 'md:items-start md:text-left',
+          actions: 'md:items-start md:justify-start'
+        }
+      case 'bottom-center':
+        return {
+          wrapper: 'md:justify-end md:items-center md:text-center md:pt-12 md:pb-24 md:px-8',
+          content: 'md:items-center md:text-center',
+          actions: 'md:items-center md:justify-center'
+        }
+      case 'bottom-right':
+        return {
+          wrapper: 'md:justify-end md:items-end md:text-right md:pt-12 md:pb-24 md:pr-20 md:pl-8',
+          content: 'md:items-end md:text-right',
+          actions: 'md:items-end md:justify-end'
+        }
+      case 'center':
+      default:
+        return {
+          wrapper: 'md:justify-center md:items-center md:text-center md:py-16 md:px-8',
+          content: 'md:items-center md:text-center',
+          actions: 'md:items-center md:justify-center'
+        }
+    }
+  }
+
+  const mClasses = getMobilePositionClasses(mobilePosition)
+  const dClasses = getDesktopPositionClasses(desktopPosition)
+
+  const wrapperClasses = `${mClasses.wrapper} ${dClasses.wrapper}`
+  const contentClasses = `${mClasses.content} ${dClasses.content}`
+  const actionsClasses = `${mClasses.actions} ${dClasses.actions}`
+
   return (
-    <section className="relative w-full min-h-[85vh] sm:min-h-[90vh] md:h-[90vh] md:aspect-[21/9] flex items-center justify-center bg-night-950 overflow-hidden">
+    <section className="relative w-full min-h-[85vh] sm:min-h-[90vh] md:h-[90vh] md:aspect-[21/9] flex bg-night-950 overflow-hidden">
       <div className="absolute inset-0 w-full h-full z-0">
         <Image
           src={imageUrl}
@@ -121,31 +264,35 @@ function HeroSection({ payload, lang }: { payload: Record<string, unknown>, lang
         />
         <div className="absolute inset-0 bg-gradient-to-t from-black/85 via-black/45 to-black/30 md:bg-black/35" />
       </div>
-      <div className="relative z-10 mx-auto py-16 px-6 sm:px-8 w-full max-w-4xl space-y-6 text-center flex flex-col justify-center items-center">
-        <div className="space-y-6">
+      <div className={`relative z-10 w-full min-h-[85vh] sm:min-h-[90vh] md:min-h-full flex flex-col ${wrapperClasses}`}>
+        <div className={`w-full max-w-3xl flex flex-col space-y-5 ${contentClasses}`}>
           {tagline && (
             <p className="text-xs font-semibold uppercase tracking-[0.3em] text-[#EAEFEA] drop-shadow-md md:text-sm">
               {tagline}
             </p>
           )}
-          <h1 className="ui-hero-title !text-white drop-shadow-lg">
-            {renderAccentTitle(title || '', 'ui-accent-text font-medium')}
-          </h1>
+          {title && (
+            <h1 className="ui-hero-title !text-white drop-shadow-lg">
+              {renderAccentTitle(title, 'ui-accent-text font-medium')}
+            </h1>
+          )}
           {description && (
-            <p className="ui-hero-copy !text-white/90 drop-shadow-md">
+            <p className="ui-hero-copy !text-white/90 drop-shadow-md !pb-2">
               {description}
             </p>
           )}
-          <div className="flex flex-col items-center justify-center gap-4 sm:gap-6 sm:flex-row pt-2">
-            <Link
-              href={buttonLink}
-              className="ui-hero-button shadow-lg shadow-black/30"
-            >
-              {buttonText || 'Explore Collection'}
-            </Link>
+          <div className={`flex flex-col sm:flex-row gap-4 sm:gap-6 w-full ${actionsClasses} pt-1`}>
+            {buttonText && (
+              <Link
+                href={buttonLink}
+                className="ui-hero-button shadow-lg shadow-black/30"
+              >
+                {buttonText}
+              </Link>
+            )}
             <a
               href="#categories"
-              className="ui-hero-link group !text-white flex items-center gap-1.5 drop-shadow-md"
+              className="ui-hero-link group !text-white flex items-center gap-1.5 drop-shadow-md hover:underline"
             >
               <span>{t('dynamic.heroLearnMore', { lng: resolvedLang })}</span>
               <span className="transition-transform group-hover:translate-x-1">→</span>
diff --git a/packages/types/index.ts b/packages/types/index.ts
index c36fbaf..ceb3e3d 100644
--- a/packages/types/index.ts
+++ b/packages/types/index.ts
@@ -343,13 +343,23 @@ export interface ProductDetailSection {
 export const LocalizedStringSchema = z.union([z.string(), z.record(z.string(), z.string())]);
 
 export const HeroSectionPayloadSchema = z.object({
-  tagline: LocalizedStringSchema,
-  title: LocalizedStringSchema,
-  description: LocalizedStringSchema,
+  tagline: LocalizedStringSchema.optional(),
+  title: LocalizedStringSchema.optional(),
+  description: LocalizedStringSchema.optional(),
   imageUrl: z.string().min(1),
-  buttonText: LocalizedStringSchema,
-  buttonLink: z.string(),
+  buttonText: LocalizedStringSchema.optional(),
+  buttonLink: z.string().optional(),
   focalPoint: z.object({ x: z.string(), y: z.string() }).optional(),
+  buttonPosition: z.enum([
+    'top-left', 'top-center', 'top-right',
+    'center-left', 'center', 'center-right',
+    'bottom-left', 'bottom-center', 'bottom-right'
+  ]).optional().default('center'),
+  mobileButtonPosition: z.enum([
+    'top-left', 'top-center', 'top-right',
+    'center-left', 'center', 'center-right',
+    'bottom-left', 'bottom-center', 'bottom-right'
+  ]).optional(),
 });
 export type HeroSectionPayload = z.infer<typeof HeroSectionPayloadSchema>;