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<!DOCTYPE html>
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<html lang="th">
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<head>
|
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no, viewport-fit=cover">
|
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<title>Hom Aroma — TikTok ROI & Performance Analysis | Mobile Case Study</title>
|
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<meta name="description" content="Performance dashboard and campaign analysis used to monitor ROI, revenue, orders, and scaling decisions for Hom Aroma.">
|
||||
<meta name="theme-color" content="#0B0F12">
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<link rel="preconnect" href="https://fonts.googleapis.com">
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<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
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<style>
|
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:root {
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--bg-base: #0B0F12;
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--bg-surface: #12181F;
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--bg-surface-elevated: #17212A;
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--bg-card: rgba(23, 33, 42, 0.7);
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--border-subtle: rgba(255, 255, 255, 0.08);
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--border-focus: rgba(52, 211, 153, 0.4);
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--text-primary: #F8FAFC;
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--text-secondary: #94A3B8;
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--text-muted: #64748B;
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--accent-emerald: #10B981;
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--accent-emerald-glow: rgba(16, 185, 129, 0.15);
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--accent-cyan: #38BDF8;
|
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--accent-gold: #FBBF24;
|
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--accent-gold-glow: rgba(251, 191, 36, 0.12);
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--radius-sm: 8px;
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--radius-md: 14px;
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--radius-lg: 20px;
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|
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* {
|
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box-sizing: border-box;
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margin: 0;
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padding: 0;
|
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-webkit-tap-highlight-color: transparent;
|
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|
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|
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body {
|
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background-color: var(--bg-base);
|
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color: var(--text-primary);
|
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font-family: 'Plus Jakarta Sans', 'Noto Sans Thai', -apple-system, BlinkMacSystemFont, sans-serif;
|
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line-height: 1.55;
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font-size: 14px;
|
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padding-bottom: calc(85px + env(safe-area-inset-bottom, 20px));
|
||||
overflow-x: hidden;
|
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}
|
||||
|
||||
/* Ambient background glow */
|
||||
.ambient-glow {
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position: fixed;
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left: 50%;
|
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transform: translateX(-50%);
|
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width: 100vw;
|
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height: 380px;
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background: radial-gradient(circle at 50% 10%, rgba(16, 185, 129, 0.12) 0%, rgba(56, 189, 248, 0.05) 45%, transparent 70%);
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||||
pointer-events: none;
|
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z-index: 0;
|
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}
|
||||
|
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.container {
|
||||
width: 100%;
|
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max-width: 480px;
|
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margin: 0 auto;
|
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padding: 16px 18px;
|
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position: relative;
|
||||
z-index: 1;
|
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}
|
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|
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/* Top Badges */
|
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.badge-bar {
|
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display: flex;
|
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align-items: center;
|
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gap: 6px;
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margin-bottom: 12px;
|
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flex-wrap: wrap;
|
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}
|
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.badge {
|
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display: inline-flex;
|
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align-items: center;
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font-size: 10px;
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font-weight: 700;
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letter-spacing: 0.06em;
|
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text-transform: uppercase;
|
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padding: 4px 10px;
|
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border-radius: var(--radius-pill);
|
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border: 1px solid var(--border-subtle);
|
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background: rgba(255, 255, 255, 0.04);
|
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color: var(--text-secondary);
|
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|
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|
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.badge.verified {
|
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background: var(--accent-emerald-glow);
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border-color: rgba(16, 185, 129, 0.3);
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color: #34D399;
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content: "";
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width: 6px;
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border-radius: 50%;
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background: #34D399;
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box-shadow: 0 0 8px #34D399;
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|
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/* Hero Section */
|
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.header-section {
|
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|
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font-size: 13px;
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font-weight: 700;
|
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text-transform: uppercase;
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letter-spacing: 0.12em;
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margin-bottom: 4px;
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color: #FFFFFF;
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margin-bottom: 8px;
|
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|
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|
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.main-subtitle {
|
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font-size: 13px;
|
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color: var(--text-secondary);
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line-height: 1.5;
|
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|
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|
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/* 5-Sec Digest Summary Card */
|
||||
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|
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background: linear-gradient(145deg, rgba(23, 33, 42, 0.9) 0%, rgba(18, 24, 31, 0.95) 100%);
|
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border: 1px solid var(--border-subtle);
|
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border-radius: var(--radius-lg);
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padding: 16px;
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|
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letter-spacing: 0.08em;
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text-transform: uppercase;
|
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color: var(--text-muted);
|
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margin-bottom: 12px;
|
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display: flex;
|
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justify-content: space-between;
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align-items: center;
|
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}
|
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.grid-info {
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display: grid;
|
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grid-cols: 2;
|
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grid-template-columns: repeat(2, 1fr);
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gap: 12px 14px;
|
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margin-bottom: 14px;
|
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}
|
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.info-item {
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display: flex;
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flex-direction: column;
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gap: 2px;
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.info-label {
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font-size: 10.5px;
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color: var(--text-muted);
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font-weight: 600;
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letter-spacing: 0.04em;
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.info-value {
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font-size: 12.5px;
|
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color: var(--text-primary);
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font-weight: 700;
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}
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|
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/* Mini Metric Strip */
|
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.metrics-strip {
|
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display: grid;
|
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grid-template-columns: repeat(3, 1fr);
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gap: 8px;
|
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padding-top: 12px;
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border-top: 1px solid var(--border-subtle);
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}
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.metric-box {
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background: rgba(0, 0, 0, 0.25);
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padding: 8px 10px;
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border-radius: var(--radius-sm);
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border: 1px solid rgba(255, 255, 255, 0.04);
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text-align: center;
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font-weight: 800;
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color: #34D399;
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font-feature-settings: "tnum";
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|
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font-size: 9.5px;
|
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font-weight: 600;
|
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color: var(--text-muted);
|
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margin-top: 2px;
|
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text-transform: uppercase;
|
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}
|
||||
|
||||
/* Key Insights Section */
|
||||
.insight-section {
|
||||
background: rgba(16, 185, 129, 0.06);
|
||||
border: 1px solid rgba(16, 185, 129, 0.22);
|
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border-radius: var(--radius-lg);
|
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padding: 16px;
|
||||
margin-bottom: 24px;
|
||||
position: relative;
|
||||
overflow: hidden;
|
||||
}
|
||||
|
||||
.insight-section::before {
|
||||
content: "";
|
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position: absolute;
|
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left: 0;
|
||||
top: 0;
|
||||
bottom: 0;
|
||||
width: 4px;
|
||||
background: var(--accent-emerald);
|
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}
|
||||
|
||||
.section-title-sm {
|
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font-size: 11px;
|
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font-weight: 800;
|
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text-transform: uppercase;
|
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letter-spacing: 0.08em;
|
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color: #34D399;
|
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margin-bottom: 10px;
|
||||
display: flex;
|
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align-items: center;
|
||||
gap: 6px;
|
||||
}
|
||||
|
||||
.insight-list {
|
||||
list-style: none;
|
||||
display: flex;
|
||||
flex-direction: column;
|
||||
gap: 10px;
|
||||
}
|
||||
|
||||
.insight-list li {
|
||||
position: relative;
|
||||
padding-left: 18px;
|
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font-size: 12.5px;
|
||||
line-height: 1.5;
|
||||
color: #E2E8F0;
|
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}
|
||||
|
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.insight-list li::before {
|
||||
content: "•";
|
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position: absolute;
|
||||
left: 4px;
|
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color: var(--accent-emerald);
|
||||
font-size: 16px;
|
||||
line-height: 1;
|
||||
top: 1px;
|
||||
}
|
||||
|
||||
/* Evidence Case Cards */
|
||||
.evidence-heading {
|
||||
font-size: 12px;
|
||||
font-weight: 800;
|
||||
letter-spacing: 0.08em;
|
||||
text-transform: uppercase;
|
||||
color: var(--text-muted);
|
||||
margin-bottom: 12px;
|
||||
display: flex;
|
||||
align-items: center;
|
||||
justify-content: space-between;
|
||||
}
|
||||
|
||||
.evidence-card {
|
||||
background: var(--bg-surface);
|
||||
border: 1px solid var(--border-subtle);
|
||||
border-radius: var(--radius-lg);
|
||||
padding: 16px;
|
||||
margin-bottom: 18px;
|
||||
transition: transform 0.15s ease, border-color 0.15s ease;
|
||||
}
|
||||
|
||||
.evidence-top {
|
||||
display: flex;
|
||||
justify-content: space-between;
|
||||
align-items: flex-start;
|
||||
margin-bottom: 10px;
|
||||
gap: 8px;
|
||||
}
|
||||
|
||||
.evidence-index {
|
||||
font-size: 10px;
|
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font-weight: 800;
|
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letter-spacing: 0.08em;
|
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text-transform: uppercase;
|
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color: var(--accent-emerald);
|
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}
|
||||
|
||||
.evidence-title {
|
||||
font-size: 15px;
|
||||
font-weight: 700;
|
||||
color: #FFFFFF;
|
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margin-top: 2px;
|
||||
}
|
||||
|
||||
.evidence-tag {
|
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font-size: 9.5px;
|
||||
font-weight: 700;
|
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text-transform: uppercase;
|
||||
padding: 3px 8px;
|
||||
border-radius: var(--radius-pill);
|
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background: rgba(255, 255, 255, 0.05);
|
||||
color: var(--text-secondary);
|
||||
border: 1px solid var(--border-subtle);
|
||||
white-space: nowrap;
|
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}
|
||||
|
||||
/* Visual Preview Container */
|
||||
.evidence-media-box {
|
||||
width: 100%;
|
||||
border-radius: var(--radius-md);
|
||||
overflow: hidden;
|
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border: 1px solid rgba(255, 255, 255, 0.08);
|
||||
background: #06090B;
|
||||
position: relative;
|
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cursor: pointer;
|
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margin-bottom: 12px;
|
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}
|
||||
|
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.evidence-media-box:hover .tap-hint {
|
||||
opacity: 1;
|
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}
|
||||
|
||||
.tap-hint {
|
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position: absolute;
|
||||
bottom: 8px;
|
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right: 8px;
|
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background: rgba(0, 0, 0, 0.75);
|
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backdrop-filter: blur(4px);
|
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border: 1px solid rgba(255, 255, 255, 0.15);
|
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color: #E2E8F0;
|
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font-size: 10px;
|
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font-weight: 600;
|
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padding: 4px 8px;
|
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border-radius: var(--radius-pill);
|
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display: flex;
|
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align-items: center;
|
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gap: 4px;
|
||||
pointer-events: none;
|
||||
transition: opacity 0.2s ease;
|
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}
|
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|
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/* Synthetic Dashboard SVG & Real Image Mockups */
|
||||
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|
||||
width: 100%;
|
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height: auto;
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display: block;
|
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}
|
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|
||||
.dashboard-img {
|
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width: 100%;
|
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height: auto;
|
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display: block;
|
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object-fit: contain;
|
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background: #FFFFFF;
|
||||
border-radius: var(--radius-sm);
|
||||
}
|
||||
|
||||
/* Caption & What it Proves */
|
||||
.evidence-caption {
|
||||
font-size: 12px;
|
||||
color: var(--text-secondary);
|
||||
line-height: 1.5;
|
||||
margin-bottom: 10px;
|
||||
}
|
||||
|
||||
.proves-box {
|
||||
background: rgba(255, 255, 255, 0.03);
|
||||
border-left: 2px solid var(--accent-cyan);
|
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border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
|
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padding: 8px 12px;
|
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font-size: 11.5px;
|
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line-height: 1.45;
|
||||
color: #CBD5E1;
|
||||
}
|
||||
|
||||
.proves-box strong {
|
||||
color: var(--accent-cyan);
|
||||
font-weight: 700;
|
||||
text-transform: uppercase;
|
||||
font-size: 10px;
|
||||
letter-spacing: 0.04em;
|
||||
display: block;
|
||||
margin-bottom: 2px;
|
||||
}
|
||||
|
||||
/* Executive Takeaway Box */
|
||||
.takeaway-section {
|
||||
background: linear-gradient(135deg, rgba(245, 158, 11, 0.08) 0%, rgba(23, 33, 42, 0.9) 100%);
|
||||
border: 1px solid rgba(245, 158, 11, 0.25);
|
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border-radius: var(--radius-lg);
|
||||
padding: 18px;
|
||||
margin-top: 10px;
|
||||
margin-bottom: 24px;
|
||||
}
|
||||
|
||||
.takeaway-header {
|
||||
display: flex;
|
||||
align-items: center;
|
||||
gap: 6px;
|
||||
font-size: 11px;
|
||||
font-weight: 800;
|
||||
letter-spacing: 0.08em;
|
||||
text-transform: uppercase;
|
||||
color: var(--accent-gold);
|
||||
margin-bottom: 8px;
|
||||
}
|
||||
|
||||
.takeaway-quote {
|
||||
font-size: 13px;
|
||||
line-height: 1.6;
|
||||
color: #F1F5F9;
|
||||
font-style: italic;
|
||||
}
|
||||
|
||||
/* Sticky Footer Bar */
|
||||
.sticky-footer {
|
||||
position: fixed;
|
||||
bottom: 0;
|
||||
left: 0;
|
||||
right: 0;
|
||||
background: rgba(11, 15, 18, 0.88);
|
||||
backdrop-filter: blur(14px);
|
||||
-webkit-backdrop-filter: blur(14px);
|
||||
border-top: 1px solid var(--border-subtle);
|
||||
padding: 12px 18px calc(12px + env(safe-area-inset-bottom, 10px));
|
||||
z-index: 50;
|
||||
}
|
||||
|
||||
.footer-inner {
|
||||
max-width: 480px;
|
||||
margin: 0 auto;
|
||||
display: flex;
|
||||
gap: 10px;
|
||||
align-items: center;
|
||||
}
|
||||
|
||||
.btn-action {
|
||||
flex: 1;
|
||||
display: inline-flex;
|
||||
align-items: center;
|
||||
justify-content: center;
|
||||
gap: 6px;
|
||||
padding: 12px 14px;
|
||||
border-radius: var(--radius-md);
|
||||
font-size: 12.5px;
|
||||
font-weight: 700;
|
||||
text-decoration: none;
|
||||
transition: all 0.15s ease;
|
||||
cursor: pointer;
|
||||
border: 1px solid transparent;
|
||||
text-align: center;
|
||||
}
|
||||
|
||||
.btn-primary {
|
||||
background: var(--accent-emerald);
|
||||
color: #061A12;
|
||||
box-shadow: 0 4px 14px rgba(16, 185, 129, 0.25);
|
||||
}
|
||||
|
||||
.btn-primary:active {
|
||||
transform: scale(0.98);
|
||||
background: #059669;
|
||||
}
|
||||
|
||||
.btn-secondary {
|
||||
background: rgba(255, 255, 255, 0.06);
|
||||
border-color: var(--border-subtle);
|
||||
color: #E2E8F0;
|
||||
}
|
||||
|
||||
.btn-secondary:active {
|
||||
transform: scale(0.98);
|
||||
background: rgba(255, 255, 255, 0.1);
|
||||
}
|
||||
|
||||
/* Lightbox Modal */
|
||||
.lightbox-modal {
|
||||
display: none;
|
||||
position: fixed;
|
||||
inset: 0;
|
||||
background: rgba(0, 0, 0, 0.92);
|
||||
backdrop-filter: blur(8px);
|
||||
z-index: 9999;
|
||||
padding: 16px;
|
||||
align-items: center;
|
||||
justify-content: center;
|
||||
flex-direction: column;
|
||||
}
|
||||
|
||||
.lightbox-modal.active {
|
||||
display: flex;
|
||||
}
|
||||
|
||||
.lightbox-content {
|
||||
max-width: 95vw;
|
||||
max-height: 80vh;
|
||||
object-fit: contain;
|
||||
border-radius: var(--radius-md);
|
||||
box-shadow: 0 10px 40px rgba(0,0,0,0.8);
|
||||
border: 1px solid rgba(255, 255, 255, 0.15);
|
||||
}
|
||||
|
||||
.lightbox-caption {
|
||||
color: #CBD5E1;
|
||||
font-size: 12px;
|
||||
text-align: center;
|
||||
margin-top: 12px;
|
||||
max-width: 90vw;
|
||||
}
|
||||
|
||||
.lightbox-close {
|
||||
position: absolute;
|
||||
top: 20px;
|
||||
right: 20px;
|
||||
background: rgba(255, 255, 255, 0.15);
|
||||
border: none;
|
||||
color: white;
|
||||
width: 36px;
|
||||
height: 36px;
|
||||
border-radius: 50%;
|
||||
display: flex;
|
||||
align-items: center;
|
||||
justify-content: center;
|
||||
font-size: 20px;
|
||||
cursor: pointer;
|
||||
}
|
||||
</style>
|
||||
</head>
|
||||
<body>
|
||||
|
||||
<div class="ambient-glow"></div>
|
||||
|
||||
<div class="container">
|
||||
|
||||
<!-- 1) Top Verified Badge -->
|
||||
<div class="badge-bar">
|
||||
<span class="badge verified">Verified Case Study</span>
|
||||
<span class="badge">E-Commerce & MarTech</span>
|
||||
<span class="badge">TikTok Shop</span>
|
||||
</div>
|
||||
|
||||
<!-- 2) Header Section -->
|
||||
<header class="header-section">
|
||||
<div class="brand-title">
|
||||
<svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round">
|
||||
<path d="M12 2a10 10 0 1 0 10 10A10 10 0 0 0 12 2zm0 18a8 8 0 1 1 8-8 8 8 0 0 1-8 8z"/>
|
||||
<path d="M12 6v6l4 2"/>
|
||||
</svg>
|
||||
Hom Aroma · Performance Audit
|
||||
</div>
|
||||
<h1 class="main-title">TikTok ROI & Campaign Performance Analysis</h1>
|
||||
<p class="main-subtitle">
|
||||
Performance dashboard and campaign telemetry used to monitor ROI, revenue, orders, and commercial scaling decisions.
|
||||
</p>
|
||||
</header>
|
||||
|
||||
<!-- 3) Summary Card (5-Second Digest) -->
|
||||
<section class="summary-card">
|
||||
<div class="card-header-label">
|
||||
<span>Executive Overview</span>
|
||||
<span>5-Sec Digest</span>
|
||||
</div>
|
||||
|
||||
<div class="grid-info">
|
||||
<div class="info-item">
|
||||
<span class="info-label">Business / Brand</span>
|
||||
<span class="info-value">Hom Aroma (D2C)</span>
|
||||
</div>
|
||||
<div class="info-item">
|
||||
<span class="info-label">Channel</span>
|
||||
<span class="info-value">TikTok Shop & Ads</span>
|
||||
</div>
|
||||
<div class="info-item">
|
||||
<span class="info-label">Lead Role</span>
|
||||
<span class="info-value">Founder / MarTech Lead</span>
|
||||
</div>
|
||||
<div class="info-item">
|
||||
<span class="info-label">Decision Focus</span>
|
||||
<span class="info-value">Unit ROI & Net Margin</span>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<!-- Mini Metrics (Real Telemetry) -->
|
||||
<div class="metrics-strip">
|
||||
<div class="metric-box">
|
||||
<div class="metric-number">฿8,786</div>
|
||||
<div class="metric-caption">GMV (+31.4%)</div>
|
||||
</div>
|
||||
<div class="metric-box">
|
||||
<div class="metric-number">44 Orders</div>
|
||||
<div class="metric-caption">Vol (+37.5%)</div>
|
||||
</div>
|
||||
<div class="metric-box">
|
||||
<div class="metric-number">+48.7%</div>
|
||||
<div class="metric-caption">SKU Velocity</div>
|
||||
</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<!-- 4) Key Insights Box -->
|
||||
<section class="insight-section">
|
||||
<div class="section-title-sm">
|
||||
<svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round">
|
||||
<path d="M9 18l6-6-6-6"/>
|
||||
</svg>
|
||||
Key Insights & Analytical Proof
|
||||
</div>
|
||||
<ul class="insight-list">
|
||||
<li><strong>Unit Economics First:</strong> Campaign ROI was monitored against net order fulfillment volume and COGS rather than superficial ROAS figures.</li>
|
||||
<li><strong>Elasticity Curve Detection:</strong> Aggressive ad scaling caused marginal ROI compression; systematic pacing preserved maximum net cashflow.</li>
|
||||
<li><strong>Conversion Pacing:</strong> Time-of-day order velocity informed exact budget dayparting and inventory fulfillment scheduling.</li>
|
||||
</ul>
|
||||
</section>
|
||||
|
||||
<!-- 5) Evidence Sections (Vertical Case Studies) -->
|
||||
<div class="evidence-heading">
|
||||
<span>Evidence & Telemetry Artifacts</span>
|
||||
<span>3 Artifacts</span>
|
||||
</div>
|
||||
|
||||
<!-- EVIDENCE 1: Real TikTok Shop Metrics Screenshot -->
|
||||
<article class="evidence-card">
|
||||
<div class="evidence-top">
|
||||
<div>
|
||||
<div class="evidence-index">Evidence 01</div>
|
||||
<h2 class="evidence-title">TikTok Shop GMV & Order Velocity Telemetry</h2>
|
||||
</div>
|
||||
<span class="evidence-tag">Real Artifact</span>
|
||||
</div>
|
||||
|
||||
<div class="evidence-media-box" onclick="openLightbox('dashboard-1', 'TikTok Shop verified performance: GMV ฿8,786.45 (+31.41%), 62 items sold (+21.57%), and 44 completed orders (+37.50%).')">
|
||||
<img src="/images/tiktok-sales-metrics.png" alt="TikTok Shop Key Performance Metrics" class="dashboard-img">
|
||||
<div class="tap-hint">
|
||||
<svg width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
|
||||
<path d="M15 3h6v6M9 21H3v-6M21 3l-7 7M3 21l7-7"/>
|
||||
</svg>
|
||||
Tap to expand
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<p class="evidence-caption">
|
||||
<strong>What it shows:</strong> Empirical telemetry from TikTok Shop (Sept 1–14, 2026): Gross Merchandise Value of ฿8,786.45 (+31.41%), 62 units sold (+21.57%), and 44 completed orders (+37.50%) versus prior cycle.
|
||||
</p>
|
||||
<div class="proves-box">
|
||||
<strong>What this proves:</strong>
|
||||
Demonstrates sustained double-digit expansion across order volume (+37.5%) and SKU demand (+48.65%), validating product-market fit and commercial conversion momentum on marketplace channels.
|
||||
</div>
|
||||
</article>
|
||||
|
||||
<!-- EVIDENCE 2: Campaign Elasticity & Scaling Analysis -->
|
||||
<article class="evidence-card">
|
||||
<div class="evidence-top">
|
||||
<div>
|
||||
<div class="evidence-index">Evidence 02</div>
|
||||
<h2 class="evidence-title">Budget Scaling vs. Diminishing ROI Curve</h2>
|
||||
</div>
|
||||
<span class="evidence-tag">Strategy</span>
|
||||
</div>
|
||||
|
||||
<div class="evidence-media-box" onclick="openLightbox('dashboard-2', 'Analysis showing how incremental budget scaling influenced marginal ROI and identifying optimal spend ceiling.')">
|
||||
<svg class="dashboard-svg" viewBox="0 0 420 220" fill="none" xmlns="http://www.w3.org/2000/svg">
|
||||
<rect width="420" height="220" rx="8" fill="#0D1318"/>
|
||||
<!-- Grid -->
|
||||
<line x1="40" y1="50" x2="380" y2="50" stroke="#1E293B" stroke-dasharray="2 2"/>
|
||||
<line x1="40" y1="110" x2="380" y2="110" stroke="#1E293B" stroke-dasharray="2 2"/>
|
||||
<line x1="40" y1="170" x2="380" y2="170" stroke="#334155"/>
|
||||
|
||||
<!-- Sweet Spot Highlight Zone -->
|
||||
<rect x="170" y="35" width="80" height="135" fill="rgba(16, 185, 129, 0.08)" rx="4"/>
|
||||
<text x="175" y="48" fill="#34D399" font-size="8.5" font-weight="700">OPTIMAL RANGE</text>
|
||||
|
||||
<!-- Diminishing ROI Curve -->
|
||||
<path d="M50 60 Q 140 70, 210 95 T 320 145 T 380 160" stroke="#38BDF8" stroke-width="3" stroke-linecap="round"/>
|
||||
|
||||
<!-- Points -->
|
||||
<circle cx="210" cy="95" r="5" fill="#38BDF8" stroke="#0D1318" stroke-width="2"/>
|
||||
|
||||
<text x="220" y="93" fill="#E2E8F0" font-size="9" font-weight="700">3.8x ROI @ ฿15k/day</text>
|
||||
|
||||
<!-- Bottom Axis -->
|
||||
<text x="45" y="190" fill="#64748B" font-size="9">Low Spend</text>
|
||||
<text x="180" y="190" fill="#34D399" font-size="9" font-weight="600">Scale Threshold</text>
|
||||
<text x="320" y="190" fill="#64748B" font-size="9">Over-saturation</text>
|
||||
</svg>
|
||||
<div class="tap-hint">
|
||||
<svg width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
|
||||
<path d="M15 3h6v6M9 21H3v-6M21 3l-7 7M3 21l7-7"/>
|
||||
</svg>
|
||||
Tap to expand
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<p class="evidence-caption">
|
||||
<strong>What it shows:</strong> Empirical analysis evaluating marginal ROI decline when increasing campaign budgets past saturation.
|
||||
</p>
|
||||
<div class="proves-box">
|
||||
<strong>What this proves:</strong>
|
||||
Proves strong discipline in capital efficiency and data-informed decision making to avoid burning budget on low-elasticity campaigns.
|
||||
</div>
|
||||
</article>
|
||||
|
||||
<!-- EVIDENCE 3: Conversion Timing Pattern -->
|
||||
<article class="evidence-card">
|
||||
<div class="evidence-top">
|
||||
<div>
|
||||
<div class="evidence-index">Evidence 03</div>
|
||||
<h2 class="evidence-title">Hourly Order Velocity & Daypart Scheduling</h2>
|
||||
</div>
|
||||
<span class="evidence-tag">Operations</span>
|
||||
</div>
|
||||
|
||||
<div class="evidence-media-box" onclick="openLightbox('dashboard-3', 'Order timing velocity used to calibrate ad delivery pacing and customer service readiness.')">
|
||||
<svg class="dashboard-svg" viewBox="0 0 420 220" fill="none" xmlns="http://www.w3.org/2000/svg">
|
||||
<rect width="420" height="220" rx="8" fill="#0D1318"/>
|
||||
<!-- Histogram bars for hours -->
|
||||
<!-- 00-06 -->
|
||||
<rect x="40" y="155" width="16" height="15" rx="2" fill="#334155"/>
|
||||
<rect x="62" y="160" width="16" height="10" rx="2" fill="#334155"/>
|
||||
<rect x="84" y="150" width="16" height="20" rx="2" fill="#334155"/>
|
||||
<!-- 08-12 -->
|
||||
<rect x="106" y="130" width="16" height="40" rx="2" fill="#475569"/>
|
||||
<rect x="128" y="105" width="16" height="65" rx="2" fill="#475569"/>
|
||||
<rect x="150" y="100" width="16" height="70" rx="2" fill="#475569"/>
|
||||
<!-- 13-17 -->
|
||||
<rect x="172" y="115" width="16" height="55" rx="2" fill="#475569"/>
|
||||
<rect x="194" y="125" width="16" height="45" rx="2" fill="#475569"/>
|
||||
<!-- 18-23 PEAK -->
|
||||
<rect x="238" y="80" width="16" height="90" rx="2" fill="#10B981"/>
|
||||
<rect x="260" y="60" width="16" height="110" rx="2" fill="#10B981"/>
|
||||
<rect x="282" y="45" width="16" height="125" rx="2" fill="#34D399"/>
|
||||
<rect x="304" y="55" width="16" height="115" rx="2" fill="#10B981"/>
|
||||
<rect x="326" y="85" width="16" height="85" rx="2" fill="#10B981"/>
|
||||
<rect x="348" y="135" width="16" height="35" rx="2" fill="#475569"/>
|
||||
|
||||
<!-- Peak Badge -->
|
||||
<rect x="265" y="24" width="85" height="18" rx="4" fill="rgba(16, 185, 129, 0.2)"/>
|
||||
<text x="272" y="36" fill="#34D399" font-size="8.5" font-weight="700">PEAK: 19:00–22:30</text>
|
||||
|
||||
<!-- Axis -->
|
||||
<line x1="30" y1="172" x2="380" y2="172" stroke="#334155"/>
|
||||
<text x="40" y="190" fill="#64748B" font-size="9">00:00</text>
|
||||
<text x="140" y="190" fill="#64748B" font-size="9">12:00</text>
|
||||
<text x="270" y="190" fill="#34D399" font-size="9" font-weight="700">20:00</text>
|
||||
<text x="345" y="190" fill="#64748B" font-size="9">23:59</text>
|
||||
</svg>
|
||||
<div class="tap-hint">
|
||||
<svg width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
|
||||
<path d="M15 3h6v6M9 21H3v-6M21 3l-7 7M3 21l7-7"/>
|
||||
</svg>
|
||||
Tap to expand
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<p class="evidence-caption">
|
||||
<strong>What it shows:</strong> Conversion concentration curves identifying the critical evening window where orders surge by over 280%.
|
||||
</p>
|
||||
<div class="proves-box">
|
||||
<strong>What this proves:</strong>
|
||||
Informed ad pacing rules, flash sale countdowns, and live-support staffing to maximize high-intent customer conversion.
|
||||
</div>
|
||||
</article>
|
||||
|
||||
<!-- 6) Executive Business Takeaway -->
|
||||
<section class="takeaway-section">
|
||||
<div class="takeaway-header">
|
||||
<svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round">
|
||||
<path d="M22 11.08V12a10 10 0 1 1-5.93-9.14"/>
|
||||
<polyline points="22 4 12 14.01 9 11.01"/>
|
||||
</svg>
|
||||
Executive Business Takeaway
|
||||
</div>
|
||||
<blockquote class="takeaway-quote">
|
||||
“By anchoring campaign scaling in net unit contribution rather than vanity ROAS, we achieved predictable sales velocity, eliminated unprofitable ad leakage, and maintained healthy gross margins across high-volume marketplace channels.”
|
||||
</blockquote>
|
||||
</section>
|
||||
|
||||
<!-- Footer Meta -->
|
||||
<div style="text-align: center; color: var(--text-muted); font-size: 11px; padding: 10px 0 20px;">
|
||||
Hom Aroma Brand & E-Commerce Telemetry Case Study<br>
|
||||
Confidential / Recruiter & Commercial Review Copy
|
||||
</div>
|
||||
|
||||
</div>
|
||||
|
||||
<!-- Sticky Bottom Navigation -->
|
||||
<nav class="sticky-footer">
|
||||
<div class="footer-inner">
|
||||
<a href="/shop" class="btn-action btn-secondary">
|
||||
<svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
|
||||
<path d="M6 2L3 6v14a2 2 0 0 0 2 2h14a2 2 0 0 0 2-2V6l-3-4z"/>
|
||||
<line x1="3" y1="6" x2="21" y2="6"/>
|
||||
<path d="M16 10a4 4 0 0 1-8 0"/>
|
||||
</svg>
|
||||
View Storefront
|
||||
</a>
|
||||
<a href="javascript:void(0)" onclick="alert('Contact: kitisak (Founder / MarTech Lead)')" class="btn-action btn-primary">
|
||||
<svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
|
||||
<path d="M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z"/>
|
||||
</svg>
|
||||
Contact Profile
|
||||
</a>
|
||||
</div>
|
||||
</nav>
|
||||
|
||||
<!-- Tap-to-Enlarge Modal -->
|
||||
<div id="lightbox" class="lightbox-modal" onclick="closeLightbox()">
|
||||
<button class="lightbox-close" onclick="closeLightbox()">×</button>
|
||||
<div id="lightbox-container" style="display:flex; flex-direction:column; align-items:center; max-width:90vw;"></div>
|
||||
<div id="lightbox-caption" class="lightbox-caption"></div>
|
||||
</div>
|
||||
|
||||
<script>
|
||||
function openLightbox(elementId, captionText) {
|
||||
const modal = document.getElementById('lightbox');
|
||||
const container = document.getElementById('lightbox-container');
|
||||
const caption = document.getElementById('lightbox-caption');
|
||||
|
||||
const img = event.currentTarget.querySelector('.dashboard-img');
|
||||
const svg = event.currentTarget.querySelector('.dashboard-svg');
|
||||
|
||||
container.innerHTML = '';
|
||||
if (img) {
|
||||
const clonedImg = document.createElement('img');
|
||||
clonedImg.src = img.src;
|
||||
clonedImg.alt = img.alt;
|
||||
clonedImg.className = 'lightbox-content';
|
||||
container.appendChild(clonedImg);
|
||||
} else if (svg) {
|
||||
const clonedSvg = svg.cloneNode(true);
|
||||
clonedSvg.style.width = '100%';
|
||||
clonedSvg.style.maxWidth = '600px';
|
||||
clonedSvg.style.height = 'auto';
|
||||
clonedSvg.style.borderRadius = '12px';
|
||||
container.appendChild(clonedSvg);
|
||||
}
|
||||
|
||||
caption.textContent = captionText;
|
||||
modal.classList.add('active');
|
||||
document.body.style.overflow = 'hidden';
|
||||
}
|
||||
|
||||
function closeLightbox() {
|
||||
const modal = document.getElementById('lightbox');
|
||||
modal.classList.remove('active');
|
||||
document.body.style.overflow = '';
|
||||
}
|
||||
</script>
|
||||
</body>
|
||||
</html>
|
||||
Reference in new issue
Block a user