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<head>
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<title>Hom Aroma — TikTok ROI & Performance Analysis | Mobile Case Study</title>
<meta name="description" content="Performance dashboard and campaign analysis used to monitor ROI, revenue, orders, and scaling decisions for Hom Aroma.">
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</style>
</head>
<body>
<div class="ambient-glow"></div>
<div class="container">
<!-- 1) Top Verified Badge -->
<div class="badge-bar">
<span class="badge verified">Verified Case Study</span>
<span class="badge">E-Commerce & MarTech</span>
<span class="badge">TikTok Shop</span>
</div>
<!-- 2) Header Section -->
<header class="header-section">
<div class="brand-title">
<svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round">
<path d="M12 2a10 10 0 1 0 10 10A10 10 0 0 0 12 2zm0 18a8 8 0 1 1 8-8 8 8 0 0 1-8 8z"/>
<path d="M12 6v6l4 2"/>
</svg>
Hom Aroma · Performance Audit
</div>
<h1 class="main-title">TikTok ROI & Campaign Performance Analysis</h1>
<p class="main-subtitle">
Performance dashboard and campaign telemetry used to monitor ROI, revenue, orders, and commercial scaling decisions.
</p>
</header>
<!-- 3) Summary Card (5-Second Digest) -->
<section class="summary-card">
<div class="card-header-label">
<span>Executive Overview</span>
<span>5-Sec Digest</span>
</div>
<div class="grid-info">
<div class="info-item">
<span class="info-label">Business / Brand</span>
<span class="info-value">Hom Aroma (D2C)</span>
</div>
<div class="info-item">
<span class="info-label">Channel</span>
<span class="info-value">TikTok Shop & Ads</span>
</div>
<div class="info-item">
<span class="info-label">Lead Role</span>
<span class="info-value">Founder / MarTech Lead</span>
</div>
<div class="info-item">
<span class="info-label">Decision Focus</span>
<span class="info-value">Unit ROI & Net Margin</span>
</div>
</div>
<!-- Mini Metrics (Real Telemetry) -->
<div class="metrics-strip">
<div class="metric-box">
<div class="metric-number">฿8,786</div>
<div class="metric-caption">GMV (+31.4%)</div>
</div>
<div class="metric-box">
<div class="metric-number">44 Orders</div>
<div class="metric-caption">Vol (+37.5%)</div>
</div>
<div class="metric-box">
<div class="metric-number">+48.7%</div>
<div class="metric-caption">SKU Velocity</div>
</div>
</div>
</section>
<!-- 4) Key Insights Box -->
<section class="insight-section">
<div class="section-title-sm">
<svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round">
<path d="M9 18l6-6-6-6"/>
</svg>
Key Insights & Analytical Proof
</div>
<ul class="insight-list">
<li><strong>Unit Economics First:</strong> Campaign ROI was monitored against net order fulfillment volume and COGS rather than superficial ROAS figures.</li>
<li><strong>Elasticity Curve Detection:</strong> Aggressive ad scaling caused marginal ROI compression; systematic pacing preserved maximum net cashflow.</li>
<li><strong>Conversion Pacing:</strong> Time-of-day order velocity informed exact budget dayparting and inventory fulfillment scheduling.</li>
</ul>
</section>
<!-- 5) Evidence Sections (Vertical Case Studies) -->
<div class="evidence-heading">
<span>Evidence & Telemetry Artifacts</span>
<span>3 Artifacts</span>
</div>
<!-- EVIDENCE 1: Real TikTok Shop Metrics Screenshot -->
<article class="evidence-card">
<div class="evidence-top">
<div>
<div class="evidence-index">Evidence 01</div>
<h2 class="evidence-title">TikTok Shop GMV & Order Velocity Telemetry</h2>
</div>
<span class="evidence-tag">Real Artifact</span>
</div>
<div class="evidence-media-box" onclick="openLightbox('dashboard-1', 'TikTok Shop verified performance: GMV ฿8,786.45 (+31.41%), 62 items sold (+21.57%), and 44 completed orders (+37.50%).')">
<img src="/images/tiktok-sales-metrics.png" alt="TikTok Shop Key Performance Metrics" class="dashboard-img">
<div class="tap-hint">
<svg width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M15 3h6v6M9 21H3v-6M21 3l-7 7M3 21l7-7"/>
</svg>
Tap to expand
</div>
</div>
<p class="evidence-caption">
<strong>What it shows:</strong> Empirical telemetry from TikTok Shop (Sept 1–14, 2026): Gross Merchandise Value of ฿8,786.45 (+31.41%), 62 units sold (+21.57%), and 44 completed orders (+37.50%) versus prior cycle.
</p>
<div class="proves-box">
<strong>What this proves:</strong>
Demonstrates sustained double-digit expansion across order volume (+37.5%) and SKU demand (+48.65%), validating product-market fit and commercial conversion momentum on marketplace channels.
</div>
</article>
<!-- EVIDENCE 2: Campaign Elasticity & Scaling Analysis -->
<article class="evidence-card">
<div class="evidence-top">
<div>
<div class="evidence-index">Evidence 02</div>
<h2 class="evidence-title">Budget Scaling vs. Diminishing ROI Curve</h2>
</div>
<span class="evidence-tag">Strategy</span>
</div>
<div class="evidence-media-box" onclick="openLightbox('dashboard-2', 'Analysis showing how incremental budget scaling influenced marginal ROI and identifying optimal spend ceiling.')">
<svg class="dashboard-svg" viewBox="0 0 420 220" fill="none" xmlns="http://www.w3.org/2000/svg">
<rect width="420" height="220" rx="8" fill="#0D1318"/>
<!-- Grid -->
<line x1="40" y1="50" x2="380" y2="50" stroke="#1E293B" stroke-dasharray="2 2"/>
<line x1="40" y1="110" x2="380" y2="110" stroke="#1E293B" stroke-dasharray="2 2"/>
<line x1="40" y1="170" x2="380" y2="170" stroke="#334155"/>
<!-- Sweet Spot Highlight Zone -->
<rect x="170" y="35" width="80" height="135" fill="rgba(16, 185, 129, 0.08)" rx="4"/>
<text x="175" y="48" fill="#34D399" font-size="8.5" font-weight="700">OPTIMAL RANGE</text>
<!-- Diminishing ROI Curve -->
<path d="M50 60 Q 140 70, 210 95 T 320 145 T 380 160" stroke="#38BDF8" stroke-width="3" stroke-linecap="round"/>
<!-- Points -->
<circle cx="210" cy="95" r="5" fill="#38BDF8" stroke="#0D1318" stroke-width="2"/>
<text x="220" y="93" fill="#E2E8F0" font-size="9" font-weight="700">3.8x ROI @ ฿15k/day</text>
<!-- Bottom Axis -->
<text x="45" y="190" fill="#64748B" font-size="9">Low Spend</text>
<text x="180" y="190" fill="#34D399" font-size="9" font-weight="600">Scale Threshold</text>
<text x="320" y="190" fill="#64748B" font-size="9">Over-saturation</text>
</svg>
<div class="tap-hint">
<svg width="12" height="12" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M15 3h6v6M9 21H3v-6M21 3l-7 7M3 21l7-7"/>
</svg>
Tap to expand
</div>
</div>
<p class="evidence-caption">
<strong>What it shows:</strong> Empirical analysis evaluating marginal ROI decline when increasing campaign budgets past saturation.
</p>
<div class="proves-box">
<strong>What this proves:</strong>
Proves strong discipline in capital efficiency and data-informed decision making to avoid burning budget on low-elasticity campaigns.
</div>
</article>
<!-- EVIDENCE 3: Conversion Timing Pattern -->
<article class="evidence-card">
<div class="evidence-top">
<div>
<div class="evidence-index">Evidence 03</div>
<h2 class="evidence-title">Hourly Order Velocity & Daypart Scheduling</h2>
</div>
<span class="evidence-tag">Operations</span>
</div>
<div class="evidence-media-box" onclick="openLightbox('dashboard-3', 'Order timing velocity used to calibrate ad delivery pacing and customer service readiness.')">
<svg class="dashboard-svg" viewBox="0 0 420 220" fill="none" xmlns="http://www.w3.org/2000/svg">
<rect width="420" height="220" rx="8" fill="#0D1318"/>
<!-- Histogram bars for hours -->
<!-- 00-06 -->
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<rect x="62" y="160" width="16" height="10" rx="2" fill="#334155"/>
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<!-- 08-12 -->
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<!-- 13-17 -->
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<rect x="194" y="125" width="16" height="45" rx="2" fill="#475569"/>
<!-- 18-23 PEAK -->
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<rect x="260" y="60" width="16" height="110" rx="2" fill="#10B981"/>
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<!-- Peak Badge -->
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<text x="272" y="36" fill="#34D399" font-size="8.5" font-weight="700">PEAK: 19:00–22:30</text>
<!-- Axis -->
<line x1="30" y1="172" x2="380" y2="172" stroke="#334155"/>
<text x="40" y="190" fill="#64748B" font-size="9">00:00</text>
<text x="140" y="190" fill="#64748B" font-size="9">12:00</text>
<text x="270" y="190" fill="#34D399" font-size="9" font-weight="700">20:00</text>
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<strong>What it shows:</strong> Conversion concentration curves identifying the critical evening window where orders surge by over 280%.
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<strong>What this proves:</strong>
Informed ad pacing rules, flash sale countdowns, and live-support staffing to maximize high-intent customer conversion.
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“By anchoring campaign scaling in net unit contribution rather than vanity ROAS, we achieved predictable sales velocity, eliminated unprofitable ad leakage, and maintained healthy gross margins across high-volume marketplace channels.”
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