[
  {
    "nodeId": "menu-home",
    "url": "/",
    "label": {
      "th": "หน้าแรก",
      "en": "Home"
    },
    "columns": []
  },
  {
    "nodeId": "menu-shop",
    "url": "/shop",
    "label": {
      "th": "ร้านค้าตัวอย่าง (Shop)",
      "en": "Demo Store (Shop)"
    },
    "columns": [
      {
        "nodeId": "col-shop-categories",
        "title": {
          "th": "หมวดหมู่สินค้าตัวอย่าง (Demo Catalog)",
          "en": "Product Categories"
        },
        "links": [
          {
            "nodeId": "link-cat-oil-ozone",
            "url": "/category/1",
            "label": {
              "th": "น้ำมันหอมระเหยโอโซน (Oil Ozone)",
              "en": "Oil Ozone Collection"
            }
          },
          {
            "nodeId": "link-cat-aroma-oil",
            "url": "/category/2",
            "label": {
              "th": "น้ำมันหอมระเหยอโรม่า (Aroma Oil)",
              "en": "Aroma Oil Collection"
            }
          },
          {
            "nodeId": "link-cat-reed-diffuser",
            "url": "/category/3",
            "label": {
              "th": "ก้านไม้หอมปรับอากาศ (Reed Diffuser)",
              "en": "Reed Diffuser"
            }
          },
          {
            "nodeId": "link-cat-room-spray",
            "url": "/category/4",
            "label": {
              "th": "สเปรย์ปรับอากาศ (Room Spray)",
              "en": "Room Spray"
            }
          },
          {
            "nodeId": "link-cat-car-diffuser",
            "url": "/category/5",
            "label": {
              "th": "น้ำหอมในรถยนต์ (Car Diffuser)",
              "en": "Car Diffuser"
            }
          }
        ]
      },
      {
        "nodeId": "col-shop-channels",
        "title": {
          "th": "ช่องทางทดลองซื้อจริง (Shopping Experience)",
          "en": "Shopping Channels"
        },
        "links": [
          {
            "nodeId": "link-all-products",
            "url": "/shop",
            "label": {
              "th": "🛍️ ดูสินค้าทั้งหมด (All Products)",
              "en": "🛍️ Browse All Products"
            }
          },
          {
            "nodeId": "link-shop-liff",
            "url": "https://spa.kittisak.com",
            "label": {
              "th": "📱 ช้อปผ่าน LINE LIFF บนมือถือ (1-Click Buy)",
              "en": "📱 Mobile LINE LIFF Storefront"
            }
          },
          {
            "nodeId": "link-shop-tracking",
            "url": "/order-tracking",
            "label": {
              "th": "📦 ระบบค้นหาและติดตามพัสดุ (Order Tracking)",
              "en": "📦 Order Tracking System"
            }
          }
        ]
      }
    ]
  },
  {
    "nodeId": "menu-case-studies",
    "url": "/#case-studies",
    "label": {
      "th": "กรณีศึกษา (Case Studies)",
      "en": "Case Studies"
    },
    "columns": [
      {
        "nodeId": "col-case-commerce",
        "title": {
          "th": "E-Commerce & Omnichannel Cases",
          "en": "E-Commerce & Omnichannel Cases"
        },
        "links": [
          {
            "nodeId": "link-case-homaroma",
            "url": "/#case-homaroma",
            "label": {
              "th": "HomAroma: การสร้าง Omnichannel Platform ลด CAC และดัน LTV",
              "en": "HomAroma: Omnichannel LTV & CAC Optimization"
            }
          },
          {
            "nodeId": "link-case-ddc",
            "url": "/#case-ddc",
            "label": {
              "th": "DDC: กลยุทธ์เจาะตลาด TikTok Shop & Social Commerce Funnel",
              "en": "DDC: TikTok Shop & Social Commerce Funnel"
            }
          }
        ]
      },
      {
        "nodeId": "col-case-martech",
        "title": {
          "th": "MarTech & Data Analytics Cases",
          "en": "MarTech & Data Analytics Cases"
        },
        "links": [
          {
            "nodeId": "link-case-gis",
            "url": "/#case-gis",
            "label": {
              "th": "GIS Sales Heatmap: ยิงแอดตรงเป้าหมายตามกำลังซื้อระดับอำเภอ",
              "en": "GIS Heatmap: District-Level Geo Ad Targeting"
            }
          },
          {
            "nodeId": "link-case-retention",
            "url": "/#case-retention",
            "label": {
              "th": "Predictive Retention CRM: ทักเตือนซื้อซ้ำอัตโนมัติก่อน Churn",
              "en": "Predictive Retention: Automated Re-order Triggers"
            }
          },
          {
            "nodeId": "link-case-reconciliation",
            "url": "/#case-settlement",
            "label": {
              "th": "Marketplace Settlement: ระบบตรวจสอบเงินโอนลดข้อผิดพลาด 100%",
              "en": "Settlement Reconciliation: 100% Financial Accuracy"
            }
          }
        ]
      }
    ]
  },
  {
    "nodeId": "menu-projects",
    "url": "/#projects",
    "label": {
      "th": "โปรเจกต์และระบบ (Projects)",
      "en": "Projects & Systems"
    },
    "columns": [
      {
        "nodeId": "col-flagship-platforms",
        "title": {
          "th": "แพลตฟอร์มที่พัฒนาขึ้นจริง (Production Platforms)",
          "en": "Production Platforms"
        },
        "links": [
          {
            "nodeId": "link-homaroma-site",
            "url": "https://homaroma.shop",
            "label": {
              "th": "HomAroma Omnichannel Platform",
              "en": "HomAroma Omnichannel Platform"
            }
          },
          {
            "nodeId": "link-ddc-site",
            "url": "https://ddc.kittisak.com",
            "label": {
              "th": "DDC Social Commerce & TikTok Target",
              "en": "DDC Social Commerce Platform"
            }
          },
          {
            "nodeId": "link-multitenant-infra",
            "url": "/#architecture",
            "label": {
              "th": "Multi-Tenant Scalable Infrastructure",
              "en": "Multi-Tenant Scalable Infrastructure"
            }
          }
        ]
      },
      {
        "nodeId": "col-commercial-systems",
        "title": {
          "th": "ระบบบริหารยอดขาย & การเงิน (Commercial Engines)",
          "en": "Commercial Engines"
        },
        "links": [
          {
            "nodeId": "link-settlement-engine",
            "url": "/#settlement",
            "label": {
              "th": "ระบบกระทบยอดเงินโอน Marketplace",
              "en": "Marketplace Settlement Reconciliation"
            }
          },
          {
            "nodeId": "link-margin-engine",
            "url": "/#cogs",
            "label": {
              "th": "ระบบวิเคราะห์ BOM & Margin กำไรสุทธิ",
              "en": "COGS/BOM Margin Tracking"
            }
          }
        ]
      },
      {
        "nodeId": "col-live-demos",
        "title": {
          "th": "ทดลองสัมผัสระบบจริง (Live Interactive Demos)",
          "en": "Live Interactive Demos"
        },
        "links": [
          {
            "nodeId": "link-demo-ssr",
            "url": "/shop",
            "label": {
              "th": "🌐 Web Storefront (Next.js SSR)",
              "en": "🌐 Web Storefront (Next.js SSR)"
            }
          },
          {
            "nodeId": "link-demo-liff",
            "url": "https://spa.kittisak.com",
            "label": {
              "th": "📱 Mobile / LINE LIFF App (1-Click Buy)",
              "en": "📱 Mobile / LINE LIFF App"
            }
          },
          {
            "nodeId": "link-demo-admin",
            "url": "https://admin.kittisak.com",
            "label": {
              "th": "🔧 Headless CMS & Admin Dashboard",
              "en": "🔧 Headless CMS & Admin Dashboard"
            }
          }
        ]
      }
    ]
  },
  {
    "nodeId": "menu-expertise",
    "url": "/#expertise",
    "label": {
      "th": "ความเชี่ยวชาญ & เทคโนโลยี",
      "en": "Expertise & Tech Stack"
    },
    "columns": [
      {
        "nodeId": "col-martech-growth",
        "title": {
          "th": "MarTech & Data Growth",
          "en": "MarTech & Data Growth"
        },
        "links": [
          {
            "nodeId": "link-retention-crm",
            "url": "/#retention",
            "label": {
              "th": "Predictive CRM (ทำนายรอบซื้อซ้ำ)",
              "en": "Predictive Customer Retention"
            }
          },
          {
            "nodeId": "link-gis-heatmaps",
            "url": "/#gis",
            "label": {
              "th": "GIS Sales Heatmap (วิเคราะห์ยิงแอดเชิงพื้นที่)",
              "en": "GIS Geospatial Ad Targeting"
            }
          },
          {
            "nodeId": "link-tech-seo",
            "url": "/#seo",
            "label": {
              "th": "Technical SEO & Core Web Vitals 100%",
              "en": "Technical SEO & Web Vitals"
            }
          }
        ]
      },
      {
        "nodeId": "col-tech-stack",
        "title": {
          "th": "สถาปัตยกรรมซอฟต์แวร์",
          "en": "Software Architecture"
        },
        "links": [
          {
            "nodeId": "link-frontend-stack",
            "url": "/#stack",
            "label": {
              "th": "Next.js 15, React 19, TypeScript, Tailwind",
              "en": "Next.js 15, React 19, TypeScript"
            }
          },
          {
            "nodeId": "link-backend-db",
            "url": "/#stack",
            "label": {
              "th": "Bun Runtime, PostgreSQL, Prisma 7",
              "en": "Bun Runtime, PostgreSQL, Prisma 7"
            }
          },
          {
            "nodeId": "link-devops-infra",
            "url": "/#infra",
            "label": {
              "th": "Docker, Multi-Tenant Nginx, PM2 Cluster",
              "en": "Docker, Multi-Tenant Nginx, PM2"
            }
          }
        ]
      },
      {
        "nodeId": "col-ai-automation",
        "title": {
          "th": "AI & Autonomous Systems",
          "en": "AI & Autonomous Systems"
        },
        "links": [
          {
            "nodeId": "link-mcp-tools",
            "url": "/#mcp",
            "label": {
              "th": "Model Context Protocol (MCP) AI Tools",
              "en": "Model Context Protocol (MCP)"
            }
          },
          {
            "nodeId": "link-line-automation",
            "url": "/#line",
            "label": {
              "th": "LINE Messaging API Flex Automation",
              "en": "LINE Flex Messaging Automation"
            }
          }
        ]
      }
    ]
  },
  {
    "nodeId": "menu-leadership",
    "url": "/#leadership",
    "label": {
      "th": "การบริหารการตลาดและการขาย",
      "en": "Commercial Leadership"
    },
    "columns": [
      {
        "nodeId": "col-sales-management",
        "title": {
          "th": "กลยุทธ์การขับเคลื่อนยอดขาย",
          "en": "Revenue Strategy"
        },
        "links": [
          {
            "nodeId": "link-budget-allocation",
            "url": "/#budget",
            "label": {
              "th": "การวางแผนงบโฆษณา & เพิ่มผลตอบแทน ROAS",
              "en": "Budget Allocation & ROAS Scaling"
            }
          },
          {
            "nodeId": "link-cro-funnel",
            "url": "/#funnel",
            "label": {
              "th": "การออกแบบ Full-Funnel Conversion (CRO)",
              "en": "Full-Funnel Conversion Optimization"
            }
          },
          {
            "nodeId": "link-team-orchestration",
            "url": "/#team",
            "label": {
              "th": "การบริหารทีม Cross-functional (Sales, Dev, Ops)",
              "en": "Cross-Functional Team Leadership"
            }
          }
        ]
      },
      {
        "nodeId": "col-business-economics",
        "title": {
          "th": "เศรษฐศาสตร์ธุรกิจ & ผลกำไร",
          "en": "Business Economics"
        },
        "links": [
          {
            "nodeId": "link-ltv-cac",
            "url": "/#economics",
            "label": {
              "th": "โมเดล LTV:CAC เพื่อความยั่งยืนของธุรกิจ",
              "en": "LTV:CAC Sustainable Unit Economics"
            }
          },
          {
            "nodeId": "link-net-margin",
            "url": "/#margin",
            "label": {
              "th": "การควบคุมกำไรสุทธิและป้องกันยอดไหลออก",
              "en": "Net Margin & Profit Protection"
            }
          }
        ]
      }
    ]
  },
  {
    "nodeId": "menu-about",
    "url": "/#about",
    "label": {
      "th": "เกี่ยวกับผม & ติดต่อ",
      "en": "About & Contact"
    },
    "columns": [
      {
        "nodeId": "col-profile-resume",
        "title": {
          "th": "ประวัติและผลงาน",
          "en": "Profile & Experience"
        },
        "links": [
          {
            "nodeId": "link-my-story",
            "url": "/#about",
            "label": {
              "th": "ประวัติการทำงานและวิสัยทัศน์",
              "en": "My Professional Journey"
            }
          },
          {
            "nodeId": "link-download-resume",
            "url": "/resume.pdf",
            "label": {
              "th": "📄 ดาวน์โหลด Resume / CV",
              "en": "📄 Download Resume / CV"
            }
          }
        ]
      },
      {
        "nodeId": "col-contact-direct",
        "title": {
          "th": "ช่องทางติดต่อ",
          "en": "Direct Collaboration"
        },
        "links": [
          {
            "nodeId": "link-contact-email",
            "url": "mailto:ti@kittisak.com",
            "label": {
              "th": "✉️ ti@kittisak.com",
              "en": "✉️ ti@kittisak.com"
            }
          },
          {
            "nodeId": "link-contact-line",
            "url": "https://line.me/ti/p/@kittisak",
            "label": {
              "th": "💬 LINE: @kittisak",
              "en": "💬 LINE: @kittisak"
            }
          }
        ]
      }
    ]
  }
]